In the business world, management is basically the controlling, planning, directing and leading the activities and operations and staff or employees of a business organization. Every business has got its overall business manager who is the head of all other managers who are usually in charge of the organizational departments (Goll et al, 2011). This means that the management work is the responsibility of an expert, skilled and experienced person. For that reason, every department of the business must have a manager of its own who can manage, control, lead and direct all the operational activities taking place in the department. The manager is the overall decision maker of all the activities that are related to raw material purchases, production, storage of the products, transportation of the products, receiving of the products by the customers to name just but a few responsibilities (Bosua et al, 2013). Therefore, this means that the decisions that the managers make are the determinants of the organizations success status. If the manager is well focused and inflicts the right kind of skills into his management work, then it increases the chances at which the organization will achieve its goals and objective hence leading to success.
Gold Coast Convention Center is a business organization that is dealing with two kinds of businesses which are clearly related i.e. catering services and social meeting services. The convention center is likely to be offering meeting halls, conferences, retreats, trainings, dinners to name just but a few services they may be offering. Therefore, this gives Gold Coast an opportunity to hire a manager for the catering services to take care of the food and beverage activities apart from the overall manager of the whole organization. However, the manager hired by Gold Coast Center is not an experienced one and has no perfect skills for the job. Considering the fact that decision making job is his responsibility, then it means that the state of the business lies entirely in his hands. This fact increases the challenges that every manager faces in their line of duty although in the case study it is much more.
Procedures To Be Adopted By The Manager
Every manager always has their own ways of improving the status of their organization e.g. to improve the productivity levels, reducing cost related expenses, improving purchases, better storage methods, improved and better transportation services, effective techniques to be used customer to receive the goods to name just a few aspects. However, as for Gold Coast Center, the following are some of the aspects to be improved:
Ways Of Improving Purchasing
This is in relation to a business purchasing raw materials to be used for production. When a business agrees on making raw material orders together, then there are chances of making good purchases in terms of quality and price (Schiuma, 2012). However, can only apply to departments that may use the same raw materials or purchasing from the same source.
Focus on quality
The managers should always ensure that the materials to be purchased are of the best quality they can get and afford. This is simply because the quality of the raw materials is the determinant of the product quality. Therefore, for the product to be of good quality, the input should be of even better quality.
This relates to the fact that every buyer should always have a good relationship with their suppliers. Therefore, every business should ensure that they have built a tight and close relationship with their supplier especially suppliers with very good quality inputs and reasonable prices. This will always give them the guarantee of being supplied with the best in-puts for their production.
Conduct local purchases
This means that businesses should consider purchasing the raw materials directly from the producers. This is simply a way of reducing the tampering with the quality and price that may arise in case other suppliers or middlemen are involved. In addition to that, it helps the business get a chance to build a close and reliable relationship with the suppliers especially when they buy from the directly. Also this facilitates the development of trust and honesty between the two parties. This does not only help the business evade its competitor but it also gives it a chance to beat them.
Compare material suppliers
Every business would want to purchase their inputs with low prices but still have the best in quality. Therefore, they should consider comparing the material quality and price for all the possible suppliers and make decision on which is the best. By comparing materials, they will have a chance to review many other potential suppliers in case the one chosen fails to deliver.
When the business implements the aspects above, they will definitely improve the performance of their products to the consumers’ lives which will in return change the consumers’ views on the services and products into positive ones. By having all of the above issues taken care of, the business will not only grow, develop itself and increase its productivity, but will also become popular and famous to the consumers once more.
Ways to Improve Business Receiving
This involves the receiving of the raw materials by the business organization. Therefore, it will definitely involve transportation of the inputs, the handling, time schedule for the inputs’ arrival, raw material ordering to name just but a few. The following will help an organization improve its input receiving techniques and status:
Use of good transportation system
Every business should ensure that the transportation system of its raw materials as well as that of finished products is effective and efficient. This means that it should be fast, correct, reliable, simple and direct. E.g. if the raw material is oil or any other liquid, the best transportation methods can be by use of underground pipes and if the products are perishable, then the means should be much faster than no other like airplanes (Bosua et al, 2013). By having such a system, it is a guarantee that the materials will reach the business safe. This brings advantage to the business because the products will always be available, enough and on time whenever they are needed.
Early order placement
This is where a business should always make raw material orders before they are completely finished. Every business should always be updated on the status of their inputs as well as the finished products. This certainly reduces the chance of underproduction or low production in case there is no enough raw materials or overproduction when the finished products are already overflowing. By placing the raw material orders on time, the business will have a chance to prepare for their transportation, receivership and where to be stored on arrival (Tang et al, 2016). Also, this will give the supplier an opportunity to pack the correct orders in terms of amounts, prices and quality for the business. This actually helps the business to run and keep the market continuing without any product surplus or shortage. Another advantage for this aspect is that the consumers will begin to trust the product because it will always be flowing and available whenever they need it.
Correct material handling
This is in relation to supplier and business handling. Every raw material should be handled with great care at every stage of its production whether it is delicate or not delicate e.g. when it comes to packaging. The aim for this is to keep the quality, appearance and other features of the material intact. By not interfering with the input before it has completed its work, will help produce a finished product that will have better features than one that may have been produced using an input that has been interfered with (Carlucci et al, 2010). However, when it comes to the business handling, the raw material should be stored in the correct temperature and space to be able to maintain its natural features. This means that the business should have the right amount of space, material and weather conditions.
This relates to keeping an actually, clear and accurate record of the raw materials received from the suppliers, the amounts received, costs of transportation and prices of the materials among other things. Also, it may involve the time that the order was made and the time it arrived. This is a way of making sure that every ordered material has been received and when it was received. Therefore, this can be referred to as receivership schedule. Despite the fact that it involves time and schedules, it involves finances as well. By making sure that the suppliers, transporters, store keepers and other raw material handlers that are involved are paid on time.
Ways To Improve Material Storage
When raw materials arrive into a business, they are usually stored before they are used. Therefore, it is very important for an organization to ensure that they are stored in the correct places. Apparently, different businesses use either stores, warehouses or containers to store the materials. However, even finished products are always of great value because they are the ones to be bought and used by the consumers. Therefore, for them to be good, safe, healthy, maintain their quality and clean, they should be stored very correctly (Schiuma et al, 2012). For instance, for the products that are perishable, they should be store in places that can keep them fresh like freezers and fridges, for goods that are frequently used in production, they should be stored in a very accessible place. Therefore, for the storage of the materials to be improved according to the case study, the following should be done:
Maximum usage of warehouse space
Most businesses store their products and raw materials in warehouses or stores which they may call depots or outlets. The warehouses should therefore have enough space to store the products or materials without pressuring each other (Rao, 2015). This means that they should not be small to make the materials look overcrowded. If a business is used to ordering and producing so many products then it must ensure that its warehouses are large and spacious. If the space is not available, the employees should device ways of packing and storing them differently to give more space to other commodities.
Correct Warehouse Conditions
Every commodity always has different conditions in which it must be store in to avoid it going stale or expiring. Therefore, warehouses, stores or any product or input storage facility should certainly have the right and required conditions for storage of every commodity or input. This includes considering factors like temperature, humidity, heat, pH to name just but a few factors that may affect the conditions of storing some products or inputs. To add to that, every business manager should make sure that the conditions ate the warehouses do not affect the quality or the product stored no matter what. On the contrary, the storage technique should actually add the value of the commodity.
Use of modern technology
Currently, technology has instilled a lot of change when it comes to production and storage of products and raw materials. Apparently, many businesses are now using modern means of technology to store raw data, finished data as well as products (Andreeva et al, 2012). This means that the storage mediums of the warehouses are to be modified so that they can be able to provide the best possible outlet system for both the products and raw materials when they are needed.
Gold Coast Center should follow some of the aspects mentioned above so that they can be able to improve their productivity and service rendered to their customers. For instance, they should use good storage systems to keep their food fresh hence reducing the chances of their customers getting ill.
Ways To Improve Production
Production simply refers to steps and processes involved in changing of inputs into outputs. Therefore, for a business to improve its production, it should consider the raw materials themselves, the processes involved, the techniques to be used, equipment necessary, the labor force and the technology. All of these factors should certainly be available, enough and ready to be used for production purpose (Carlucci et al, 2009). A production process is usually said to be successful only when the product that is produced is the expected one in terms of quality, shape, quantity, features and price. Therefore, successful production is the basis for a successful business organization. For the case study, the following ways can be used to improve the production process:
Use of technology
This is actually not the use of just any technology but the use of the right modern technology. As years go by, technology changes every now and then and therefore this may affect the production process and volume of a business product. Also, it may lead to a business choosing the wrong kind of technology simply because it is modern hence affecting its productivity. Use of technology has so many advantages towards production in case it is used, like: improves the quality, shape and appearance of the product, increases the produced amount/volumes and makes the production process much easier, sometimes cheaper than the manual labor enforcement, increases the rates of production, reduces time taken to produce among other advantages. However, it also has some disadvantages which may include: may be more expensive to install and maintain than human labor at times, may lack operators to make use of it to name a few disadvantages. As for Gold Coast, use of technology may be involved when it comes to, purchasing of raw materials, storage of inputs and finished products, advertisement, updating the customers as well as keeping in touch with them in case of any changes.
Use of effective and efficient labor force
Effective and efficient labor force is one that is experienced, well skilled, professional and experts in that area or department of the organization. This means that the managers should make sure that their employees are completely qualified for their responsibilities and duties before they are hired (Carlucci et al, 2011). Also, they should be in a position to be able to make decisions on their own without relying so much on their colleagues which helps them own up to their actions. Therefore, with this kind of employees, a manager will be sure that every job will be done responsibly and will effective as well as efficient. When employees work to their level capability, production will certainly increase.
Use of right raw materials
Production of any good is entirely determined by the quality of the raw material used to make it. Therefore, if the input quality is low then the product quality will be low as well. Every business organization should ensure that the raw materials to be used in their products’ production are of the best quality, reasonable price and correct amount. This will definitely help the organization keep their production flowing and available whenever the consumers need their product. Therefore, this reduces the chances of either shortages or surpluses and keeps the quality always high no matter what.
As for the Gold Coast Center, it should make use of the above named techniques of improving their production. The customers have complained that the business offers low quality and small amounts of food at times. This is a challenge that creates problems between every producer and a consumer but should be avoided at all costs by making sure that their production is always flowing.
In conclusion, the management team for every organization should make sure that their responsibilities are done effectively and efficiently since they are the determinants of an organizational success position. Gold Coast Food and Beverage manager should make sure the above named aspect are considered or taken into implementation for the business to be successful.
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