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Question:

Discuss about the Green Marketing Management?

 

Answer:

Five driving forces of CSR:

The five driving forces of CSR are as follows:

Affluence: Defines the relevancy and development of CSR in working countries.

Importance: Provides opportunity for luxury choice and social activities.

Example:  Regulation, legalities

Sustainability: Defines the resources which are in great requirement for the organizations in the coming period (Thiele, 2013).

Importance: To ensure the environmental position of the company for longer period of time. 

Example:  Water, pollution

Globalization: States the level of wealth and power of international or multination corporations.

Importance: Helps to fulfill all strategic objectives.

Example:  Exporting, licensing

Free flow of information: Defines the knowledge or information related with consumers, general media and NGOs (Thiele, 2013).

Importance: Easy access to communication technologies

Example:  Television, Radio etc

Brand power: Defines the success and hold of organization in the market place by considering the public perception of the company (Kahn, 2013).

Importance: Increase or enhance the reputation or goodwill of the company.

Example: Levis, UCB etc

CSR links to marketing:

Since it is very much important and necessary for the retailers to maintain smooth relationship between customers and that of suppliers, it is relevant to understand the importance of different intended outcomes and context of the same (Weele, 2010). Both small and large scale retailer’s works on the principles of supply chain management and also performs the required CSR to increase or enhance the level of customer satisfaction. Moreover, with proper use of latest technology and implementation of useful strategy the overall concept of marketing has been developed or improved.

Cause-related marketing:

The above marketing is the mixture of cooperative efforts and related strategies and used in both profit marking and for non-profit making business or enterprises (Weele, 2010).

 

Analysis, examples and criticism of four different marketing:

Cause-related marketing:

The main reason behind structuring this marketing is to consider the issues or problems of social and related charitable trust generally by non-profit organization.

Examples: Box tops for education, TOMS Shoes

Criticism: No surplus or revenue is generating against the marketing 

Ethical Marketing:

The main reason behind designing this strategy is to promote the products and related services to the consumers and other parties in an appropriate way (The Importance of Ethical Marketing Practices, 2015).   

Examples: Promoting products on both online and offline platform

Criticism: Less information about the weakness of the product

Social Marketing:

This marketing helps to identify goods or products which contribute towards social good.

Examples: Promotion of free check-ups or distribution of free samples

Criticism: Quality of product may become a concern

Green Marketing:

This marketing states the marketing of those products and goods which are environmental friendly to others (KÅ‚osowski, 2012).

Examples: Products against global warming or causing no kind of pollution

Criticism: Products are costly

Strategic management process:

The process helps to enhance or increase the performance of the company in the market place.

Analysis of SMP:

The overall structure of this process is comprises of those strategies which secure the position of the company and enable it to achieve the desire vision.

Development process:

Increase the productivity and efficiency of every product with the help of different steps such as strategy, marketing plan etc. (KÅ‚osowski, 2012).

Application process:

This process is comprises of all those programs and application which is relevant to perform the daily activities of business (Dahlstrom, 2011).

 

References

Dahlstrom, R. (2011). Green marketing management. Mason, Ohio: South-Western / Cengage Learning.

Kahn, B. (2013). Global Brand Power. New York: Wharton Digital Press.

KÅ‚osowski, S. (2012). The application of organizational restructuring in enterprise strategic management process. Management, 16(2).

The Importance of Ethical Marketing Practices. (2015). Journal of Business Management & Economics.

Thiele, L. (2013). Sustainability. Cambridge: Polity.

Weele, A. (2010). Purchasing & supply chain management. Andover: Cengage Learning.

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