The five driving forces of CSR are as follows:
Affluence: Defines the relevancy and development of CSR in working countries.
Importance: Provides opportunity for luxury choice and social activities.
Example: Regulation, legalities
Sustainability: Defines the resources which are in great requirement for the organizations in the coming period (Thiele, 2013).
Importance: To ensure the environmental position of the company for longer period of time.
Example: Water, pollution
Globalization: States the level of wealth and power of international or multination corporations.
Importance: Helps to fulfill all strategic objectives.
Example: Exporting, licensing
Free flow of information: Defines the knowledge or information related with consumers, general media and NGOs (Thiele, 2013).
Importance: Easy access to communication technologies
Example: Television, Radio etc
Brand power: Defines the success and hold of organization in the market place by considering the public perception of the company (Kahn, 2013).
Importance: Increase or enhance the reputation or goodwill of the company.
Example: Levis, UCB etc
Since it is very much important and necessary for the retailers to maintain smooth relationship between customers and that of suppliers, it is relevant to understand the importance of different intended outcomes and context of the same (Weele, 2010). Both small and large scale retailer’s works on the principles of supply chain management and also performs the required CSR to increase or enhance the level of customer satisfaction. Moreover, with proper use of latest technology and implementation of useful strategy the overall concept of marketing has been developed or improved.
The above marketing is the mixture of cooperative efforts and related strategies and used in both profit marking and for non-profit making business or enterprises (Weele, 2010).
The main reason behind structuring this marketing is to consider the issues or problems of social and related charitable trust generally by non-profit organization.
Examples: Box tops for education, TOMS Shoes
Criticism: No surplus or revenue is generating against the marketing
The main reason behind designing this strategy is to promote the products and related services to the consumers and other parties in an appropriate way (The Importance of Ethical Marketing Practices, 2015).
Examples: Promoting products on both online and offline platform
Criticism: Less information about the weakness of the product
This marketing helps to identify goods or products which contribute towards social good.
Examples: Promotion of free check-ups or distribution of free samples
Criticism: Quality of product may become a concern
This marketing states the marketing of those products and goods which are environmental friendly to others (KÅ‚osowski, 2012).
Examples: Products against global warming or causing no kind of pollution
Criticism: Products are costly
The process helps to enhance or increase the performance of the company in the market place.
The overall structure of this process is comprises of those strategies which secure the position of the company and enable it to achieve the desire vision.
Increase the productivity and efficiency of every product with the help of different steps such as strategy, marketing plan etc. (KÅ‚osowski, 2012).
This process is comprises of all those programs and application which is relevant to perform the daily activities of business (Dahlstrom, 2011).
Dahlstrom, R. (2011). Green marketing management. Mason, Ohio: South-Western / Cengage Learning.
Kahn, B. (2013). Global Brand Power. New York: Wharton Digital Press.
KÅ‚osowski, S. (2012). The application of organizational restructuring in enterprise strategic management process. Management, 16(2).
The Importance of Ethical Marketing Practices. (2015). Journal of Business Management & Economics.
Thiele, L. (2013). Sustainability. Cambridge: Polity.
Weele, A. (2010). Purchasing & supply chain management. Andover: Cengage Learning.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2017). Green Marketing Management. Retrieved from https://myassignmenthelp.com/free-samples/green-marketing-management.
"Green Marketing Management." My Assignment Help, 2017, https://myassignmenthelp.com/free-samples/green-marketing-management.
My Assignment Help (2017) Green Marketing Management [Online]. Available from: https://myassignmenthelp.com/free-samples/green-marketing-management
[Accessed 03 June 2020].
My Assignment Help. 'Green Marketing Management' (My Assignment Help, 2017) <https://myassignmenthelp.com/free-samples/green-marketing-management> accessed 03 June 2020.
My Assignment Help. Green Marketing Management [Internet]. My Assignment Help. 2017 [cited 03 June 2020]. Available from: https://myassignmenthelp.com/free-samples/green-marketing-management.
MyAssignmenthelp.com strives towards providing exceptional essay help at an affordable price. Students, from various parts of Australia, prefer our servicers because we provide high-quality essay assistance at a pocket-friendly price. We receive numerous requests 'help me do my essay' or 'can someone write my essay' from students every day. We efficiently fulfill those requests and provide students needed essay writing help art an affordable price.
Answer: Introduction The innovative organizations tend to pursue their discoveries in a timely fashion. Successful organizations tend to create value for their customers. They focus on knowledge development by bring the outside ideas in-house. They focus on the current and potential customer needs to be able to fulfill them (Chesbrough 2003). The critical mass happens when a minimum number of users adopt an innovation, then the rate of adopti...Read More
Introduction Flying Airlines has been approached by the Japanese Tourist Agency for obtaining the special chartered flight for the tourism purpose. To accept the offer, the company will have to evaluate the profitability of this special offer. Apart from the financial results of the offer, other factors may also be considered by the company. The tourist agency is ready to pay $ 160000 for the chartered file to the Flying Company. But, in that ...Read More
Answer: Introduction The overall analysis of company’s financial performance is known as financial analysis. It is very important for the investors to conduct such analysis in order to have an idea about company’s financial position and to decide whether to invest in such company or not. This report contains a whole financial analysis of Mission NewEnergy Limited, listed on ASX. In the analysis, various factors like dividend policy,...Read More
Answer: Introduction: In the present case, CQU Printers is a company which is looking to change the printer to enhance its operations and to make the operations efficient and effective. The present case elaborates that some changes have taken place in the market and to come in line with those changes company needs to replace its old printer with a new one. This case is all about the replacing decision of the company (Ryan & Ryan, 2002). C...Read More
Answer: Introduction Organizational behavior is the study of the behavior and manners of the organizational members. It also decides upon the interaction of the organizational members. The study will assess my personality type through Myers Briggs Profile, Costa & McCrae Big 5 Personality Traits, McClelland Needs Analysis and Thomas-Kilmann Conflict Mode Instrument. The study will give a brief overview of my personality types. Apart from ...Read More
Just share Requriment and get customize Solution.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
Great work given the time that the assignment was required. Premium is the way to go.
Not much of an issue because the tutor\'s expectation was not very high in the end.
Markers noted some spelling errors and actually weak comparison in the report, it somehow scored a nice grade and I\'m fine with it.
I extremely thank you for completing my work in limited time frame. I thought I can\'t complete my work on time and I was depressed too until I get my final work. I can\'t express my happiness.