country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Growth Strategies Of Classic Sportswear

tag 0 Download5 Pages / 1,011 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss about the Growth Strategies of Classic Sportswear.
 
 

Answer:

Background of the company

Classic Sportswear is a privately owned company and it manufactures sportswear for few decades (Classicsports.com.au 2017). The brand is recognized throughout out the sporting industry due its quality and reliable products, which is regionally made in Sydney.

Company’s growth strategies explained with Ansoff matrix

Classic Sportswear, from the past few years has gained a tremendous growth due to its increasing product range and highest market share in the global environment. The apparel industry has become dynamic due to the changeable needs of the customers. The company tends to develop its marketing strategies on a regular basis. The long-term strategy of Classic Sportswear might not be effective as the apparel industry largely depends on the trends. This means the products are developed and design based on the recent trends.  The company cannot rely on the long-term strategies as the marketing trends in apparel industry have rapidly been changing. The competitors in the sector have increasingly captured the market (Ko et al. 2012). Thus, based on the market dynamics, Classic Sportswear, developed the market strategies with the strategic analysis tool Ansoff Matrix.

Diversification

The company has expanded their outlets more increasingly in the recent years through the achievement. The brand Classic Sportswear has significantly enhanced its stores capability by purchasing all sports, licensed, NRL SUMMER, NRL WINTER, NRL LADIES and many more (Classicsports.com.au 2017). In addition to this, the brand has purchased international brand like Sprinter, Chausport and champion sports and others. Some particular facilities such as Knitting, sublimating, printing, pressing and embroidery facilities are all housed in productions of Classic Sportswear.  This has helped the company to expand its business in the overseas market. Moreover, it has also been identified that the company has made large investment on e-commerce to reach the customers from wide market. The web designers of the company aim to enhance the functionality as well as design of brand’s websites to represent the brand more successfully and effectively in the wide market.

Product development-

In order to remain active in the highly competitive market, the brand has applied the product development strategies, in which the company introduced new products at low price to maximize the market share. The major sports products such as footwear, t-shirts, and inners are usually sold at low price compared to the price charged by the competitors in the industry. To spread the awareness of the new products across the market, it has focused on the advertising. The company has done the advertising of products through the newspapers and magazines and taking the advantage of digital media (Singh and Pattanayak 2014). Among the major characteristics of the company, the focus on certain products sometimes remains as the major characteristics that bring success to the company. This strategy helps to attract more customers in a particular segment of products. In addition to this, the company relies on the outdoor advertising.  

 

Recommendation

Based on the existing findings presented in the paper, many significant recommendations grow further for Classic Sportswear, to achieve effective performance. Thus, considering the findings, certain recommendations have been provided in the following.

Focus on market penetration- Classic Sportswear should place more focus on the market penetration as well as developed in the emerging nations in the coming years. It has been identified that economic outlook in the Western countries remain sluggish. It is also projected that many economic nations in Asia could become the lead of economic growth in the coming future (Rahulan et al. 2015). Therefore, it is reasonable for Classic Sportswear to focus on its marketing efforts in Asia market.  In order to remain active and the market leader, Classic Sportswear should take the opportunity to build itself in the emerging nations shortly.

Focus on catering to sports, fitness, fashion requirements of women in the market- Women in the European and Western countries are increasingly involved in the sports. Thus, it is necessary for Classic Sportswear to take upbeat actions to meet the needs and demands of female customers (Ko, Phau and Aiello 2016).

Decrease of operational cost

Classic Sportswear should decrease the operational cost with the help of design and development of lean efficient management. In spite of the volatile economic situation across the globe, the inflationary stresses are not something that could be neglected by policy makers as well as business around the market (Park, Ahn and Lee 2015). The inflation of commodity as well as increasing labor cost in the emerging nation is projected to affect the profits negatively. Therefore, it is necessary to streamline the operation across the market for more effective and enhanced value as well as business methods.

 

References and Bibliography

Classicsports.com.au. (2017). About Us - Classic Sportswear. [online] Available at: https://www.classicsports.com.au/index.php/about-us [Accessed 30 May 2017].

Kinuthia, L.N., Keren, G., Burugu, M., Muthomi, H.N. and Mwihaki, M., 2012. Factors influencing brand loyalty in sportswear among Kenyan university students: the case of swimmers. differences, 1(4).

Ko, E., Phau, I. and Aiello, G., 2016. Luxury brand strategies and customer experiences: Contributions to theory and practice. Journal of Business Research, 69(12), pp.5749-5752.

Ko, E., Taylor, C.R., Sung, H., Lee, J., Wagner, U., Navarro, D.M.C. and Wang, F., 2012. Global marketing segmentation usefulness in the sportswear industry. Journal of Business Research, 65(11), pp.1565-1575.

Lim, C.H., Kim, K. and Cheong, Y., 2016. Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear. Journal of Business Research, 69(12), pp.5793-5800.

Park, S., Ahn, M. and Lee, Y., 2015. The study of dependence on sportswear and the effects of wearing sportswear. Journal of the Korean Society of Clothing and Textiles, 39(1), pp.77-90.

Rahulan, M., Troynikov, O., Watson, C., Janta, M. and Senner, V., 2015. Consumer behavior of generational cohorts for compression sportswear. Journal of Fashion Marketing and Management, 19(1), pp.87-104.

Singh, P.K. and Pattanayak, J.K., 2014. The Impact of Brand Loyalty on Consumers' Sportswear Brand Purchase. IUP Journal of Brand Management, 11(4), p.40.

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Growth Strategies Of Classic Sportswear. Retrieved from https://myassignmenthelp.com/free-samples/growth-strategies-of-classic-sportswear.

"Growth Strategies Of Classic Sportswear." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/growth-strategies-of-classic-sportswear.

My Assignment Help (2018) Growth Strategies Of Classic Sportswear [Online]. Available from: https://myassignmenthelp.com/free-samples/growth-strategies-of-classic-sportswear
[Accessed 05 June 2020].

My Assignment Help. 'Growth Strategies Of Classic Sportswear' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/growth-strategies-of-classic-sportswear> accessed 05 June 2020.

My Assignment Help. Growth Strategies Of Classic Sportswear [Internet]. My Assignment Help. 2018 [cited 05 June 2020]. Available from: https://myassignmenthelp.com/free-samples/growth-strategies-of-classic-sportswear.


MyAssignmenthelp.com is the perfect solution to render quality solution for all sort of academic issues. We have hired professionals from different fields of study to provide assistance with different subjects. We successfully have provided different types of assignment solutions on 100+ subjects. We have hired industry experts to deliver nursing assignment, hr assignment and finance assignment help. To offer quality content with IT assignments, we have hired IT professionals to render programming language assignment help and IT assignment help for other types of IT assignments as well.

Latest Management Samples

BUS5SMM Sustainability Management And Marketing For Adventurous Travel Company

Download : 0 | Pages : 12
  • Course Code: BUS5SMM
  • University: La Trobe University
  • Country: Australia

Answer: Introduction:   The report gives an overview of sustainability management and marketing of Intrepid Travels. Intrepid Travel represents the largest small group adventurous travel company of the world offering over 1,500 itineraries in around 120 countries (Intrepidtravel.com 2018). The report therefore begins with a general introduction of the company along with a discussion about its management and organizational structure. T...

Read More arrow

MN502 Security Challenges In Emerging Networks For Software Defined Networking

Download : 0 | Pages : 8

Answer: Security Aspects in Software Defined Networking i) Introduction to SDN Software defined networking or SDN is a typical approach towards the technology of cloud computing, which eventually facilitates the management of networking and also allows excellent configuration of network programmatically [5]. This network configuration is enabled for the improvement of network monitoring and performance. Moreover, SDN helps in addressing the ...

Read More arrow

BSBITU305 Conduct Online Transactions For Extended Validation SSL Certificate

Download : 0 | Pages : 6
  • Course Code: BSBITU305
  • University: Victoria University
  • Country: Australia

Answer: Assessment 2 - Scenario Question 1 After doing some research, the suitable company that can supply the required items though an online purchase is Amazon. It is a global online retailer with offices in Australia so delivery should be cheaper and faster compared to international firms that may deliver from another country/ location. The company’s E-mail address is https://www.amazon.com.au/ref=nav_logo   The home page...

Read More arrow Tags: Australia Denistone East Management Business technology and knowledge management University of New South Wales 

HI5016 Trade Policy Of Australia For Industries And Employment Structure

Download : 0 | Pages : 16
  • Course Code: HI5016
  • University: University Of California
  • Country: United States

Answer: Introduction: In the present scenario Australia has negotiated with a number of trade agreements in order to promote economical development of the country. In recent trends, the wave of trade development is being disrupted by the significant changes in the policies of protectionism (Antràs and Yeaple 2013). In the current state these changes has been considered as the direct consequences responsible for the sudden changes in th...

Read More arrow

MOD003325 Academic And Professional Skills

Download : 0 | Pages : 9
  • Course Code: MOD003325
  • University: Anglia Ruskin University
  • Country: United Kingdom

Answer: Introduction We feel extremely sorry for the loss you have gone through. We are with you in this period of emotional turmoil and bereavement and want to share your grief and suffering. Please provide us the scope to help you with the utmost we can do and please share your concerns. The location that has been selected for the funeral ceremony is the Blackfriars bar that is present on the Queen Vic Street. We have been in continuous di...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,330,838

Orders

4.9/5

Overall Rating

5,076

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1692 Order Completed

98% Response Time

Alfred Dodd

PhD in Computer and Information Science with specialization in Database

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2632 Order Completed

100% Response Time

Albert Ambrosio

MSc in Nursing

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2115 Order Completed

97% Response Time

Kimberley Chen

MPA in Accounting

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

230 Order Completed

97% Response Time

Liya Han

Master Of Science in Geotechnical Engineering (MSc Geotec)

Singapore, Singapore

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Thank you for your services . I will come back to you again for sure :) Al so I will recommend you to other students as well

flag

User Id: 439559 - 05 Jun 2020

Australia

student rating student rating student rating student rating student rating

I really want to thank you for your help. You did the job how I expect. I highly recommend to my friends and co-workers.

flag

User Id: 286108 - 05 Jun 2020

Australia

student rating student rating student rating student rating student rating

Presentation had a great layout and design, colors were visually engaging and the charts provide a large volume of information in an accessible format.

flag

User Id: 413864 - 05 Jun 2020

Australia

student rating student rating student rating student rating student rating

This is my go-to with homework help....I am so happy with the results! I got an "A" again!!!!!

flag

User Id: 435720 - 05 Jun 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?