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GSBS6041 Global Marketing Strategy And Planning

tag 0 Download 8 Pages / 1,913 Words tag 24-09-2021


Given the nature of this exercise, a number of conditions apply that must be observed.Failure to do may result in the script(s) concerned being adjudged a fail. The conditions are as follows:

a) the research conducted on the chosen company and the UK market must be undertaken individually, not in pairs or groups; similarities in style and sequence of the information presented will be closely scrutinised;
b) use of blogs, Wikipedia, QuickMBA and any other essay writing websites is explicitly forbidden;
c) as indicated in the attached marking grid, you are expected to use information from a range of reliable and high quality sources;
d) all information obtained – whether from paper-based or electronic sources – must be freely available to any researcher and clearly & accurately referenced;
e) any use of purchased, commissioned or other forms of research undertaken by a third party, whether of a secondary or primary nature, is also explicitly forbidden;
f) you must NOT for any reason contact your chosen company, either directly or indirectly;
g) where sources used are originally in languages other than English, their content must be presented in English.
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