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GSBS6060 Strategic Management

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Question:

1. Critically analyze the external environment and industry competition in the new EU member state you are recommending. This should include competition within the new EU member state as well as competition resulting from relocating to the new EU member state.
2. Using relevant frameworks, critically discuss EasyJet's resources and competencies as well as how they can be utilised in gaining competitive advantage upon relocation to the new EU member state.
3. Critically evaluate whether EasyJet can continue with its current vision and mission statements in the new EU member state. Reframe the vision statement and the mission statement of Easy Jet for the new strategic change if required.
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