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GSBS6060 Strategic Management

tag 0 Download 3 Pages / 637 Words tag 28-06-2021


Read the  case study based on Yakult 
Market Adaptation (Outside-in) – The ability to understand “the rules of the game” in the market where once is operating.

Resource Leveraging (Inside-out) – Creating value by controlling, disseminating assets across the business and organisational system.

Using the business level strategy model critically comment on:

  • Emphasis on Markets over resources of outside in perspective against Resources over markets of inside out perspective.
  • Starting point on Market demand and industry of outside in against Resource base and activity system of inside out
  • Fit through adaption to environment of outside in – resource leveraging – adaption of environment of outside out.
  • Tactical moves of acquiring necessary resources of outside in against external positioning of outside out.


Comment on Resource Leveraging or market adaptation either now or in the future?
Market adaptation or resource leveraging but not both. One becomes the main strategy (either markets or resources) and the other is used as tactics.
Analysis of the Value Chain, try to look more in depth at the value chain as this is integral to understanding where the company has major capabilities which support its main resources and value proposition.
Use the language of strategy to analyse what is occurring here and to show evidence of your understanding of strategic terms present in the content of the unit.
What is the core competence? Conduct full Drivers of industry development and do not leave anything out! What is a Sustainable Competitive Advantage (SCA) what is the link for Yakult to business level strategy to provide SCA?
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