SWOT Analysis of the Coca-Cola Company
SWOT study enables business owners and management in gaining a comprehensive overview of the Coca Cola Company
Coca-Cola Company has strength in an extraordinary manner that its staff handles sales with strong knowledge of current products. Some of the force comprises of brand equity and largest distribution network to cater for the demand for its products in the global marketplaces. Besides, COKE Company has the best relations with its clients along with active internal communication system during all of its activities in the market. According to Sundar (2012), the company has well planned and fruitful strategies of marketing operations with a high geographical location that have significant traffic input. It also has the strength of adopting the usage of modern technology, healthy, and vibrant international marketing network. Appropriate and well-organized systems of procurement form the power under which the company operates in achieving high revenues from its products and services sales.
The weakness of the firm includes the high cost of the rental office, outdated market data research, and too much stock in inventory and high inventory costs. The presence of competition from other rivals companies like Pepsi makes the Coke Company struggle in becoming the market leader in beverages products (Wang 2015). Besides, Coca-Cola Company has the weaknesses that comprise of the inadequate internal infrastructures like lack of adequate coordination and weak channel of communications marketplaces. Another weakness of the company is the presence of weak domestic channel of distributing its products as well as the lack of after sales of beverage products.
The possibilities that come with the Coca-Cola Company are the loyalty customers in the market and high demand for the firm’s product. Diversification in the business of health and food business aims at improving the product offered by the company to its clients. Besides, products’ being similar to the company is a product in the market but are expensive or poor in quality. Other opportunities include a daily rise in human population and global industrialization that depends on products from COKE Company. Technological advancement, positive attitudes, and preference of the Coca-Cola Company products by buyers continue to be other opportunities for the enterprise (Sundar 2012). Moreover, opportunities for Coca-Cola Company result from proper control over prices for consumers and high-interest rates.
The company faces several challenges such as the improved advertising campaign strategies launched by their chief competitors in the marketplace. Political instability, as well as high taxes by different governments in various nations where the company does its distributions, remains to be a significant threat to operations of COKE Company (Wang 2015). Strict and harsh shoppers and labor regulation along with the accessibility of substitute favored by other client lead to high and firm competition posing threats to operations of the company.
Sundar, D. (2012). Unleashing the Entrepreneurial Potential of Women:initiative of Coca Cola Company. Global Journal For Research Analysis, 3(8), pp.1-3.
Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company. Asian Social Science, 11(23).