As a brand consultant, you have been invited by a large international corporation to provide a report on a new brand they wish to develop or extend, and market into a single geographic market. This organisation plans to develop or extend a new brand, therefore you are required to provide a brand plan for a twelve-month period that aims to create a brand plan to develop or extend a new brand for the organisation. This organisation will need your advice and reasoning behind all aspects of the brand’s development and marketing. You must clearly outline any assumptions you have made and incorporate academic literature to support/justify your ideas. Unsubstantiated statements will not provide credibility to your discussion. You can choose any one organisation from the following industry:
1. Online gaming or Virtual Reality
2. Energy/soft drinks industry
3. Food industry
4. Sporting apparel industry
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