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GSBS6481 International Business Strategy

tag 0 Download 10 Pages / 2,482 Words tag 04-06-2021


In the third phase the planning is the outcome of more careful analysis of competitive environment and was as a response to the speed-up in technical changes and different circumstantial cycles, the implementation and control being considered as subsidiary activities (Peitsch, 2005:48). At the same time the different strategic alternatives are taken into consideration, they were emphasized by the achievement of strategic portfolio, of PIMS analysis that was aimed at evaluating the changes that appeared in competitive position of the enterprise or introducing market segmentation strategies.
Being dissatisfied with what they have done so far with the achieved planning, the managers call on consultants; they can offer sophisticated and innovative techniques (Wheelen & Hunger, 2010:5). It can be understood why in this period appears two specialized magazines as: “Strategic management Journal” and “Journal of Business Strategy”.In the 1990s the strategic management triggers a search for the achievement of a competitive advantage by using the resources and competencies, the maximization of the shareholders` s value, reorganization and alliances. The managers` suggestions and engagement from the lowest level is invaluable even if it is not aiming to forecast in the future but especially to achieve urgent strategies for probable scenarios (Wheelen & Hunger, 2010:6).
Strategic innovation, new business models and destructive technologies introduced as a notion by Clayton M.Christensen, professor from Harvard Business School to emphasize the new innovations, are defining elements of the strategy for the New Economics considered as being the third industrial revolution. The new millennium which marks the fourth phase is characterized by a strategic management which relies on CSR and ethics in business, the achievement of standards and the application of global strategies (Grant, 2010:17).
Thus the new directions of strategic management can be summedup beginning with the year 2000, period in which only a certitude remained namely that some economies even thriving, have a quite raised indebted level for a peace period (Grant, 2010:457). General Electric can be regarded as an enterprise which fulfilled successfully the pioneer role of strategic management passing through all these phases in the 80s (Wheelen & Hunger, 2010:6). 
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