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H756 Human Services Research

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Question:

Design an evaluation report that will be able to assess whether the smoking cessation campaign was successful. An important part of any proposed design is to assess whether the program theory actually worked the way it was intended, i.e., whether persons became aware of the campaign, whether their knowledge increased, whether their attitudes then changed, and whether attitude changes led to smoking cessation behaviors.
 
To ascertain whether the campaign impacts smokers in the way the program logic is intended, it is important to design an evaluation that actually tracks the way the campaign influences smokers over time. Ideally, the evaluation team wants to be able to see whether the program was visible; if it was, whether knowledge increased; if that happened, whether attitudes changed; and if attitudes changed, whether changes in behavior have been reported.
What are the main features of your evaluation design?
How would it be implemented?
How does the design deal (if it does) with possible rival hypotheses (internal validity threats)?
How does the design address statistical conclusions, construct, and external validity?
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