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HAT202 Hospitality And Tourism Management

tag 0 Download 3 Pages / 739 Words tag 24-06-2021
  • Course Code: HAT202
  • University: Kaplan Business School
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  • Country: Australia

Question:

Learning Objectives

  1. Describe a service culture.
  2. Identify four service characteristics that affect the marketing of a hospitality or travel product.
  3. Explain seven marketing strategies for service businesses.
  4. Discuss destination marketing system.
  5. Identify the components of tourism destination competitiveness.
  6. Explain tourism development strategies and different options for creating and investing in tourism attractions.
  7. Understand how to segment and identify visitor segments.
  8. Discuss the importance of destination image and branding and creating visitor experiences.
  9. Explain how central tourist agencies are organised.
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My Assignment Help. Hospitality And Tourism Management [Internet]. My Assignment Help. 2021 [cited 26 November 2022]. Available from: https://myassignmenthelp.com/free-samples/hat202-hospitality-and-tourism-management/tenure-of-the-whitsunday.html.


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