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HAT202 Hospitality And Tourism Market

tag 0 Download 9 Pages / 2,190 Words tag 14-07-2021


  1. Define distribution theory and systems in the context of hospitality and tourism.
  2. Outline the relevant distribution products and services, and compare their roles, and effectiveness, in the current marketplace.
  3. Critically analyse how technological applications are integrated to optimize operational effectiveness within the hospitality and tourism industries.
  4. Identify emerging distribution channels and evaluate their role in hospitality and tourism organisations.

You will also include the use of technology and its application to the channels and if improvements could be made in this area. The role of innovation in business management should also be used to propose as ideas which may contribute to further growth of the business. Channel power and conflict should be discussed together with how progress on the theories of distribution channels has been made over the years. You will conduct a channel SWOT analysis for comparison purposes. A brief competitor analysis must also be conducted to prove points of difference. In week four (4) you will submit a one page brief summary of your project to your Lecturer. The summary will include:

  • The company and its products and services
  • The major topics which will be discussed
  • Your project report framework

You will make recommendations about the improvements and/or diversifications which the companycould do in order to grow its business. To create superiority about your project, choose a company

Which uses multiple distribution channels.

Was the topic/question addressed?

Understanding complexity of topic

Using theory to support arguments Independent thought used

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Total 9 pages

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