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HAT202 The Hospitality And Tourism Market

tag 0 Download 2 Pages / 280 Words tag 23-11-2020
  • Course Code: HAT202
  • University: Holmes Institute
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  • Country: Australia


Assessment Description

You are to give a presentation on your chosen tourism or hospitality business and the challenges it faces in the current tourism and hospitality climate. It is advised you choose a well-known business with a strong brand. This can be a well-known small business or a large tourism operator such as motels, bars, hotels or tour operators. These do not have to be from the Australian domestic market but must be well known and please do not do airlines.

Be creative with your presentation. This is a group presentation in class in week 9 with some groups in week 10 depending on class numbers. Your class facilitator will discuss with you early in the term. You will also be required to attend the presentations and engage in discussion to receive a full grade.

In preparing your presentation, you must answer the following points:

  • Decide whether you will do a tourism or a hospitality business.
  • Choose your business currently operating in the tourism or hospitality sector.
  • Offer an introductory summary of the chosen business, the sector of operation, where it is located, current market environment including position, customer segments, 4 Ps, brand awareness and show current marketing materials and visuals such as web pages, photos of brochures and offers.
  • Discuss the competition, changing consumer tastes and specific issues related to tourism and hospitality of You can use SWOT, PESTLE and other tools offered in the course to present your findings.
  • Identify the major challenges you can expect in marketing and managing your business in the tourism and hospitality sector into the future.
  • Offer recommendations to ensure sustainability of the business into the future.

In creating your presentation, you will need to include images and any other visual aid that validates your research. You are required to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, and journal articles. In referencing sources, you must apply Harvard Referencing Style to your in-text citations and consequently to the reference list.

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