The Great Barrier Reef is one of the largest coral reef system present in the world and is a significant place for the tourism industry. The reef is located in the sea coats of Queensland, Australia and observed to incorporate 900 islands and 2900 separate reefs (Gbrmpa.gov.au 2018). In addition to this, the Whitsunday is a significant place with approximately 74 islands and an area of 282 kilometres (Wttc.org 2018).
The spaces has significant amount of environmental treasures which is legally protected from the year 1975 with the formation of Great Barrier Reef Marine Park Authority (GBRMPA) by the government of Australia. The tourism industry is observed to have a significant rise in the Australian regions and the amount of coastal treasures that the concerned place is having is a major reason behind the consideration of the place as one of preferable spots for the booming tourism industry in Australia. The choices for the media will be the Courier Mail. The paper is focused in specifying the tourism overview associated with Great Barrier Coral Reef.
The chosen business sector in the tourism industry is the hotels and resorts sector. In the mentioned coral reef, the tourism is expected to expand in a significant manner and as the place is significantly new and full of natural coastal treasures, the plan for the initiation of the resorts and hotels will be significantly profitable (Mason 2015). The opportunity for the marine tourism will be significant for a fruitful business establishment in the hotels and resorts sector.
It is observed that the people of Australia is significantly preferring the coastal destinations for their vacations and the activities like the beachcombing, fishing, whale watching, boating along with the beautiful views of the location from the resort is attracting the tourists all over the world (Spalding et al. 2017). For the Whitsundays, the government of Australia is planning to improve the infrastructure of that region in order to make it more attractive for the tourists and the target market for the same will be the tourists of entire world with specific focus on the Chinese people (Ecotourism.org.au. 2018). Apart from that the government is significantly focused in increasing the fluency of the international flights to the Whitsunday Coast Airport (Ecotourism.org.au. 2018).
The government was considering the scope of increasing the promotional activities of the region as well. The tourism in the Whitsunday is significantly contributing to the economy of the Australia as the Tourism and Major Event Minister, Kate Jones was able to show that it generated 8.1, 5 and 2.5 billion dollars for the local economy of Brisbane, Gold Coast and North Queensland respectively in the financial year 2016 (Prd.com.au. 2018).
The place is able to acquire the attraction of more than 1.9 million tourists and the number is only increasing which provides the proof that the resorts and the hotel business will be a viable option and will be subjected to rapid growth as well (Gbrmpa.gov.au 2018). The Great Barrier Coral Reef system is observed to generate 64000 jobs in the region (Gbrmpa.gov.au 2018). The impact of the tourism in the region was proving to be significant as notable amount of the employment was generated and the numbers are only increasing. With the plan for the hotels and resorts opening, the community will get the benefits as again the generation of the employment will take place and that will significantly increase the economic development along with the way of living of the people in that region.
The tourism plans in the reefs is significantly supported by the Australian government and the only concern of the government is the protection of the environment and the natural elements. The governing authority, GBRMPA, has implemented strong legislative framework for the business conducting organisations in the great barrier coral reef which considers the protection of the environment and the maintenance of the ecological balance as the top most priority.
Apart from this, in order to make sure that the environmental protection is in place for the great barrier coral reef, an amount in the name of Environmental Management Charge (EMC), is charged from every tourist by the GBRMPA. The tourism business in the region is significantly contributing to the Australian economy as well as it is observed to contribute an approximate sum of 5 billion Australian dollars per year (Finance.gov.au 2018). It is observed that the costing of one night in the hotels of that region will be approximately 487 to 682 Australian Dollar. Hence the plan of opening the resort and hotel business in that region will be a profitable option.
The major consideration for the future sustainability of the tourism business in that region will be the improvement in the strategies to fight against the significant amount climate change, decrement in the quality of the water and the increasing amount of wastages in the coast. The lines of communication among the GBRMPA and the tourism organizations need to improve in order to cope up with the above mentioned adverse challenges.
Ecotourism.org.au. (2018). [online] Available at: https://www.ecotourism.org.au/assets/Resources-Hub-Destination-Management-Plans/Whitsundays-Destination-Tourism-Plan-Final-low-res-November2014.pdf
Finance.gov.au. 2018. Department of Finance |. [online] Available at: https://www.finance.gov.au/
Gbrmpa.gov.au. 2018. GBRMPA. [online] Available at: https://www.gbrmpa.gov.au/
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Prd.com.au. (2018). New data reveals value of tourism to the Whitsundays economy. [online] Available at: https://www.prd.com.au/whitsunday/news/new-data-reveals-value-tourism-whitsundays-economy/
Spalding, M., Burke, L., Wood, S.A., Ashpole, J., Hutchison, J. and zu Ermgassen, P., 2017. Mapping the global value and distribution of coral reef tourism. Marine Policy, 82, pp.104-113.
Wttc.org. 2018. World Travel & Tourism Council. [online] Available at: https://www.wttc.org/