country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

HAT303-Property Portfolio Analysis Of Pullman

tag 0 Download7 Pages 1,596 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT
  • Course Code: HAT203
  • University: Kaplan Business School
  • Country: United States

Question:

Assessment Description

The purpose of this individual property portfolio analysis is to further your understanding of the role of operations and control in hotel management by applying hotel operation management concept to a real business case. It will also further your ability to identify a range of factors that influence operations in hotel and accommodation management.
 
Based on concepts discussed in weeks 3 to 8, you are required to compare two opposing Accor Hotel Group brands and critically examine their differences in:
 
a.Provided facilities;
b.Services available;
c.Room rates;
d.Revenue streams;
e.Housekeeping functions;
f.Food and Beverage outlets;
g.Other supplementary services offered by the brands.
 
Your case study analysis MUST follow a professional structure: Property Portfolio Analysis of the upper scale Accor brand (600 words) Property Portfolio Analysis of the budget scale Accor brand.
 
 

Answer:

Introduction

Accor hotel is a French multinational hospitality company which owns, manages and franchises hotels and resorts. This report comprises the property portfolio analysis of the upper scale and budget scale brand of Accor. Pullman is a 5 star hotel and Ibis budget fawker is a 2.5 star hotel are taken for the property portfolio analysis.

Property portfolio analysis of Pullman and Ibis budget Fawker hotel 

Pullman can be found anywhere in Australia. The 11 hotels of Pullman provide immediate access to the urban and natural wonders of the Australia. The hotel provides the top quality services and facilities. The Pullman, Melbourne is located 24 kilometres from the airport. The views of the Fitzroy gardens can be enjoyed from the hotel.

Ibis budget Fawkner is a simply furnished budget accommodation. It provides 103 newly renovated rooms and onsite car parking. The AC rooms in the hotel features a flat screen TV and a private bathroom. The hotel serves breakfast daily and the guests have access to the shared kitchen.  The hotel is close to the transport, restaurants, shopping and it is just fifteen minutes away from the airport (Ogle, Lamb & Fanning, 2018). This hotel is the ideal choice for the budget conscious travellers, those looking for the hotels in the Melbourne. Both Pullman and Ibis budget hotel are compared on the basis of the differences given below: 

Provided facilities: Pullman provides top quality facilities like Wi-Fi in rooms, high definition TV with a wide variety of channels and free movies on demand. The hotel also provides chargeable high speed internet in the rooms. It enables room with minibar, wide working desk, extra bed for child, safe deposit box and 24 hours room service. Pullman also provides key card operated door locks and recreation activities like spa (Luo & Qu, 2016). The facility is also provided for the disabled guests. The hotel provides deadbolts and lockin rooms. The amenities are also provided for the meetings and the seminars. In the comparison, Ibis budget provides basic facilities like laundry services, refrigerator, breakfast availability, 24 hours reception service and smoke free property. The dryer and tea/coffee maker are also provided (Lamminmaki, 2011).

Services available: Pullman offers five star rooms with modern designing, large bathrooms and wireless internet. The hotel provides services like parking, baby sitting on request, business services and dry-cleaning services. There are various options of the parking are well-lit parking, private indoor and outdoor parking, bus/coach parking area and public indoor parking. The business services include self-service business centre, safe deposit box at reception, fax machine and copy/print service. Whereas Ibis budget Fawker provides services like vending machine, laundry, luggage storage, fax/photocopying, shared kitchen, free Wi-Fi and private parking. The hotel provides basic room amenities such as fridge electric kettles, wireless internet and flat screen TVs (Nimri, Patiar & Kensbock, 2017).

Room rates: The room rates of Pullman hotel starts from AUD $295 per night. It features extremely spacious rooms. The hotel provides superior rooms with king size bed. The rooms are enabled with spa bath facility and balcony overlooking good scenarios. The rooms can be booked at the hotel website and other travel websites. There is major difference in the room rates of Pullman and Ibis budget Fawker (McPhail, et. al. 2015)The rates of Ibis budget are comparatively less enough than the Pullman hotel. The rates of the Ibis budget start from $60 per night. The hotel provides the simply furnished rooms with all the basic amenities. The booking can be done on the websites like trivago, booking.com and on the websites of the hotel. The hotel provides the accessibility to the guests at the nominal prices (Davidson, Timo & Wang, 2010). The middle and lower class of people prefer to avail services of Ibis budget. 

 


Revenue streams: The Pullman hotel has revenue streams like bar, restaurant and hotel. The hotel generates higher income from the hotel segment as it offers five star rooms only. The hotel has indigenous customers who are capable to pay higher charges for the services provided by the hotel. There is Bacar restaurant and bar at Pullman which generates revenue other than the hotel (Zhang, Ye & Law, 2011). The restaurant charges higher prices for the dishes. The hotel also generates revenue from a segment where it provides membership to the loyal customers. Such customers pay a monthly or annual fees to the hotel for using it’s services such as spa, space for the functions and the meetings. Whereas the Ibis budget Fawker generates has limited source of revenue when it is compared to the Pullman Hotel. The Ibis hotel basically generates income from it’s hotel segments only (Li, et. al. 2015). The rates of the room are economical and they are usually occupied. It rarely happens when the rooms are found unoccupied. The hotel is capable enough to generate revenue from the rooms.

Housekeeping functions: There are wide functions of housekeeping at the Pullman hotel. The housekeeping is a 24*7 operation which includes making beds, arranging bad sheets, towels and the linen required. They are also liable to provide extra pillows and blankets. The housekeeping department is responsible for the cleaning of the rooms and providing all the basic essentials required to the guests. The basic functions of the housekeeping are same in both Pullman hotels and Ibis budget hotel. The housekeeping department is responsible of cleaning at hotel. The department takes charge of providing bathroom essentials at Ibis budget hotel (Cvelbar, Grün & Dolnicar, 2017). The department also undertakes laundry facilities such as dry-cleaning and ironing.

Food and beverage outlets: Pullman hotel has restaurant and bar named Bacar. The hotel makes available food to the guests anytime or they can have meal at the restaurant. The guests are provided five star service and quality in food. The hotel and it’s food outlets has highly professional cooks who have gained expertise in cooking. There is no bar and restaurant at Ibis budget Fawker. It provides just breakfast to the customers (Patiar & Mia, 2015). If customers want to have meal other than breakfast then they can have from the various options of the restaurants around the hotel.

Other supplementary services: The supplementary services provided by Pullman are currency exchange and safety. The safety services include fire safety, 24 hour security staff, smoke extractors, video surveillance and break glass emergency phone and smoke alarm in the public areas. The Pullman provides the connectivity lounge powered by the Microsoft. The guests can work at computers in the connectivity lounge. They can read emails, print documents and can stay in contact with family and friends (Bolfing & Cadotte, 2015). The supplementary services provided by the Ibis budget hotel are quite different than the Pullman hotel. The Pullman hotel provides comparatively more supplementary services. It provides LCD smart TV along with the comfortable space. The hotel provides magazines and newspapers to the customers (Williams & Hall, 2000). The hotel provides the additional service to the customers on their demand. The hotel charges prime charges from such customers as they are willing to pay.

Conclusion 

Pullman hotel and Ibis budget Fawker are under the group of Accor. Both the hotels provide the efficient services. But when both the hotels are compared with each other then the difference is found in quality. Pullman hotel provides better quality services than the Ibis budget Fawker. The Pullman hotel earns good income by targeting higher income segment and Ibis covers more of middle income group along with tourists. 

 

References 

Bolfing, C.P. and Cadotte, E.R., 2015. How Useful are Customer Satisfaction Processes for Hotel Industry Positioning Strategies?. In Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference (pp. 82-86). Springer, Cham.

Cvelbar, L.K., Grün, B. and Dolnicar, S., 2017. Which hotel guest segments reuse towels? Selling sustainable tourism services through target marketing. Journal of Sustainable Tourism, 25(7), pp.921-934.

Luo, Z. and Qu, H., 2016. Guest-defined hotel service quality and its impacts on guest loyalty. Journal of Quality Assurance in Hospitality & Tourism, 17(3), pp.311-332.

Ogle, A., Lamb, D. and Fanning, S., 2018. Are we China ready? A study of Western Australian hotels and Chinese tourists’ appetites. In Food, Wine and China (pp. 151-175). Routledge.

Patiar, A. and Mia, L., 2015. Drivers of hotel departments' performance: evidence from Australia. Journal of Human Resources in Hospitality & Tourism, 14(3), pp.316-337.

Williams, A.M. and Hall, C.M., 2000. Tourism and migration: new relationships between production and consumption. Tourism geographies, 2(1), pp.5-27.

Li, G., Law, R., Vu, H.Q., Rong, J. and Zhao, X.R., 2015. Identifying emerging hotel preferences using Emerging Pattern Mining technique. Tourism management, 46, pp.311-321.

Zhang, Z., Ye, Q. and Law, R., 2011. Determinants of hotel room price: An exploration of travelers' hierarchy of accommodation needs. International Journal of Contemporary Hospitality Management, 23(7), pp.972-981.

Davidson, M.C., Timo, N. and Wang, Y., 2010. How much does labour turnover cost? A case study of Australian four-and five-star hotels. International Journal of Contemporary Hospitality Management, 22(4), pp.451-466.

Nimri, R., Patiar, A. and Kensbock, S., 2017. A green step forward: Eliciting consumers' purchasing decisions regarding green hotel accommodation in Australia. Journal of Hospitality and Tourism Management, 33, pp.43-50.

McPhail, R., Patiar, A., Herington, C., Creed, P. and Davidson, M., 2015. Development and initial validation of a hospitality employees’ job satisfaction index: Evidence from Australia. International Journal of Contemporary Hospitality Management, 27(8), pp.1814-1838.

Lamminmaki, D., 2011. An examination of factors motivating hotel outsourcing. International Journal of Hospitality Management, 30(4), pp.963-973.

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2020). HAT303-Property Portfolio Analysis Of Pullman. Retrieved from https://myassignmenthelp.com/free-samples/hat303-property-portfolio-analysis-of-pullman.

"HAT303-Property Portfolio Analysis Of Pullman." My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/hat303-property-portfolio-analysis-of-pullman.

My Assignment Help (2020) HAT303-Property Portfolio Analysis Of Pullman [Online]. Available from: https://myassignmenthelp.com/free-samples/hat303-property-portfolio-analysis-of-pullman
[Accessed 01 April 2020].

My Assignment Help. 'HAT303-Property Portfolio Analysis Of Pullman' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/hat303-property-portfolio-analysis-of-pullman> accessed 01 April 2020.

My Assignment Help. HAT303-Property Portfolio Analysis Of Pullman [Internet]. My Assignment Help. 2020 [cited 01 April 2020]. Available from: https://myassignmenthelp.com/free-samples/hat303-property-portfolio-analysis-of-pullman.


Whenever it crosses you mind who can write my essay for free or essay writer service and essay typer free are the best options. Get you essay generated in minutes just by pressing random keys on the keyboard and typing in the topic. Our essay typer tool sources materials from a huge number of pages online and provide you proper essays for referencing in your work. To get extra sure of any essay for your assignments you can hire our essay experts and get quality insights for any essay along with proper formatting and original quality. Connect with us now to know what top quality means.

Latest Operations Samples

SBM2101 Operations Management

Download : 0 | Pages : 2
  • Course Code: SBM2101
  • University: Asia Pacific International College
  • Country: Australia

Answer: Introduction For understanding the key decisions of operations manager, I shall assume the identity of operations manager of an ecommerce retailer selling customized phone covers. The table below shows the ten key decisions that I will have to take in this position. Decision Factor Decision Design of products and services We shall be selling customized mobile covers by setting up an online retail store on S...

Read More arrow

ECAM109 Crisis Management And Aviation Security

Download : 0 | Pages : 5

Answer: Introduction The report throws light on analysing the different kinds of crisis management activities which are required to be undertaken by the Flower Airlines in managing the situation of crash that has taken place. The initial reaction of the CEO after the crash along with the different manners in which the crisis can be handled are required to be identified which will be helpful in treating the situation appropriately without any di...

Read More arrow

MGT5STR Strategic Management For ASX 200 Public Listed Company

Download : 0 | Pages : 11

Answer: Introduction Agribusiness is a major sector in Australia with contributing a substantial amount in the international investment and gross income of Australia. Dr. Corran McLachlan, who was one of New Zealand’s richest men, founded the A2 Milk Company in 2000. The organization was formerly known as A2 Corporation Limited that commercializes intellectual property associated with a2 milk products such as infant formula. It was later ...

Read More arrow

JNB250 Chartering And Broking

Download : 0 | Pages : 5

Answer: Comparison and Justification for the choice of best Voyage charter The overall recommendation for the widest emission has been made by consideration of the best combination of required expenses and Break-Even freight rate required to perform this voyage. Therefore, it is analysed from both options which rate is computed as less based on the given factors. As per the given background the overall for Task a it can be inferred that MV Ku...

Read More arrow

AERO 2486 Aircraft Maintenance Management Study

Download : 0 | Pages : 7
  • Course Code: AERO 2486
  • University: Royal Melbourne Institute Of Technology
  • Country: Australia

Answer: Introduction The massive damage in Aloha airlines can be considered as one of the infamous disaster in the aviation industry. In the year 1988 on 28th April the Aloha Airlines flight 243 had been scheduled by Aloha Airlines in between the Honolulu and Hilo. Due to the explosive decompression in the flight, such massive damage had been occurred. In this incident, 65 passengers as well as crew members have got injured. After the loss of...

Read More arrow
Next
watch

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,238,899

Orders

4.9/5

Overall Rating

5,067

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

285 Order Completed

99% Response Time

Eugene Baranowski

MBA in Supply Chain

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2115 Order Completed

97% Response Time

Kimberley Chen

MPA in Accounting

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

184 Order Completed

96% Response Time

Arapera Billing

Masters in Management, MMgt

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

453 Order Completed

98% Response Time

Howard Asuncion

LLM in Criminal Law

London, United Kingdom

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Hi there, I am satisfied with the writing but the writer need to include with national and international contemporary literature according to the question which he hasn’t mentioned. And my due date is tomorrow so i need the writer to correct this ...

flag

User Id: 392348 - 01 Apr 2020

Australia

student rating student rating student rating student rating student rating

I had to escalate the assignment a couple of times to get it right. However, I am happy with the grade I have received.

flag

User Id: 311473 - 01 Apr 2020

Australia

student rating student rating student rating student rating student rating

There were lots of mistakes in the APA format and the references. There were lots of grammatical errors. I got 10/15.

flag

User Id: 383859 - 01 Apr 2020

Australia

student rating student rating student rating student rating student rating

good will recommend to others passed the unit . thanks a lot great writing and done on time

flag

User Id: 141957 - 01 Apr 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?