Introduction
Toyota Company has improved its operations by use of several channels of communication
Some of the channels include newsletter, notice board, face-to-face, use of memo, e-mail, cell phone calls, instant messaging, office telephone, and text messages (Brown et al., 2011, p. 97)
Toyota Company utilizes both product-led channels of communication around particular products together with corporate-led channels of communication around identified themes
Non-electronic communication methods and practices used by Toyota Company
Methods and practices employed by company include the use of letters, flow charts, invoices, reports, and even verbal communication among its other practices
Invoice, letter, and memorandum are other critical non-electronic communication methods and approaches that Toyota uses (Alleyne 2011, p. 161)
Electronic media and communication strategies used by Toyota Company
Various communication strategies include the use of websites, platforms of social media, and different electronic platforms
Other critical electronic media and communication strategies used by Toyota Company include email, use of cell phone, memo, instant messaging, office telephone, and text messages among other means of communication (Wilken and Sinclair 2011, p. 8)
SWOT Analysis of the Toyota Company’s overall communication methods and practices
Analysis include internal strengths along with drawbacks, opportunity for advancement along with development, together with dangers within operations of company
Strength:- best-known brands in the world with their experience that cannot be overemphasized about communication methods, practices, and manufacturing (Bush 2010, p. 34)
Weaknesses:- Improper organization of its non-electronic and electronic structure
Chances:- Management had already commenced investing in solar energy
Threats:- Competitive rivalry between ideal method and approach to communication to select for the promotion of company’s activities (Brown et al., 2011, p. 102)
-Toyota faces similar communication barriers as any other corporation
Communication practices of the Toyota Company’s two main competitors
checking it communication channels in ensuring that only qualified employees are conducting communication and inspection
Nissan and Honda both work by supporting their operations by use of non-electronic and electronic methods and approaches (Alleyne 2011, p. 161)
developed its communication channels to focus on how to improve its assembling and distribution activities
How the Toyota Company can improve its communication
Establishing the foundation in the initial stage
Develop a good rapport with their employees
Management needs to care about people in the operations
Focus on offering the outlet for anonymous feedback; respecting cultural differences, use appropriate communication devices, and giving feedback that is always clear and precise
Conclusion
All methods of communication and e-communication practices used by Toyota Company play the very vital role
Poor communication and e-communication approaches and methods are the major factors that can limit the effectiveness of Toyota Company
It is essential for the management of Toyota to understand different techniques that they can use
References
Alleyne, S. 2011. 'Growth by Reinvention', Black Enterprise, vol. 41, no. 11, pp. 158-163.
Bergstein, B. 2011. 'The 50 Most Inventing Companies 2011', Technology Review, 114(2), pp. 35-39
Brown, CM, Mack, SD, & Alleyne, S. 2011. 'Top Executives In Marketing & Advertising', Black Enterprise, 41(7), pp. 93-114.
Bush, M 2010, 'Internal communication is key to repairing Toyota reputation', Advertising Age, 81(9), pp. 1-20. Cusumano, MA 2011. 'Technology Strategy and Management Reflections on the Toyota Debacle', Communications of the ACM, 54(1), pp. 33-35. Available from: 10.1145/1866739.1866750. [13 May 2018].
Hsu, Y. 2011. 'Relationships between product development strategies and product design issues', Journal of Engineering Design, 22(6), pp. 407-426. Available from: 10.1080/09544820903418189. [13 May 2018].
Wilken, R, & Sinclair, J 2011, 'Global Marketing Communications and Strategic Regionalism', Globalizations, 8(1), pp. 1-15. Available from: 10.1080/14747731.2011.544189. [13 May 2018].
