The redefined system of global distribution in the form of network which is been operated by many company for reducing manual work and introduction of automation system. In case of tourism industry automated transaction is very much necessary which includes transactions in hotels, car rentals and airlines company. In the report we are considering the tourism industry and the company taken into consideration is Gray Line Australia Day Tours. It is a tourism company and this company will be implementing tools in the field of Information technology and introduce the use of software in the environment of business (Neuhofer, Buhalis and Ladkin 2014). This report will led emphasis on the role of Information Technology, advantages that IT brings, component required for implementing Information Technology as well as the risk associated by implementing IT within the sector of tourism.
Role played by Information Technology for Tourism Industry
In the industry of tourism Information Technology plays an important role with special significance. In recent scenario it is seen that the industry of tourism is using different type of high level technologies for information as well as communication globally. Gray Line Australia Day Tours a company located in Melbourne Australia is using Information Technology for the sake of marketing, tourism training, and development of services with distribution and providing services with the help of IT channels (Xiang, Magnini and Fesenmaier 2015). Information Technology is very much essential for undertaking the changes occurring every day in the services of tourism. Gray Line Australia Day Tours with the help of aforesaid methods is providing the modern Information Technology services to the customer by focusing on the current technologies. The company attracts the customers with its offer as well as services so as to accommodate with the modern date technology. The customers achieve benefits due to the gaining of more information on the product. This helps them to easily purchase the services of tourism and process of decision making also becomes easy for them. The customer are also been attracted by the industry as direct dealing between the tourism company and the customers take place (Law, Buhalis & Cobanoglu 2014).
Information Technology Significance for Tourism Industry Survival
In recent time Gray Line Australia Day Tours tourism organisation is facing several bookings as well as cancellations and these jobs would have been very difficult if there was no use of Information technology. The customer’s demands are different as well as the demands are been changed every day. Customers are started expecting more from the industry of tourism. Information technology is providing the special equipments for handling the resources those are conflicting and then fulfilling the customers’ expectations (Gretzel et al. 2015). The customer’s movement is not only bound to internal region as they are also travelling for the national tourism, international tour and domestic tourism. The company is therefore facing several tangible as well as intangible elements. IT helps in providing opportunities and relaxation for meeting customers in order to have growth in their business. Gray Line Australia Day Tours is therefore now capable for avoiding expensive mistakes as well as damages. External factors like disaster may affects the services of tourism and these are been controlled with the help of Information technology. Thisus IT can save Gray Line Australia Day Tour’s future.
Requirement for applying IT for Industries of Tourism
Gray Line Australia Day Tours require Information technology for interacting with various means of transportation like air, surface and water. The customers may want to stay in hotel, Motel, guest houses and caravans. Many visitors are also been satisfied with the educational theme and some are may be satisfied with the values of recreation and aesthetic. These requirement can be fulfilled by incorporating the tools of information technology. Gray Line Australia Day Tours needs appropriate planning for incorporating the IT tools in the scenario of their business. The stage of planning may overlap with the acceptance of employees, organisation as well as customers (Nieves and Segarra-Cipres 2015). Estimation of cost is required to be evaluated and undertaken through consideration of budget of concerned organisation. Information technology is been primarily incorporated in the business environment through installation of tools as well as software. Prior to the installation of this steps the organisation should prepare the design and planning of the model in accordance to their services. The model should give the information about the products of the respective organisations, the significant features they are installing, criteria for security, gateway of payments, LAN, user login and WAN etc. The above stated software as well as tools also required equipment such as personal server for avoiding threats and attacks (Iyer, Dey and Chakroborty 2015). These innovative tools and software are been handled and executed by staff as well as workers. This method includes the training program which is planned by company so that the equipment are been installed efficiently. The programs of training should help in improving the employee’s skills as well as the top management should controlled those skills.
Utilisation of IT in Industries of Tourism
Gray Line Australia Day Tour’s staff as well as employees utilises the elements of Information Technology within their workplaces. The tools of Information Technology are utilised in finding the customer’s requirements, finding more and more customers, cancellation as well as bookings are been done easily and efficiently with the help of developed technology. The staff contacts the clients directly and offer the products as well as services to them. The criteria of marketing are been enhanced by using the tools of Information technology. In recent times the tourism industry are capable of advertising offers in social media for getting closer to the people. This helps in providing the relaxation to the employees with the improvement of their structure of salary as the company gains profit by utilising information technology. Tools of IT when implemented helps in improving the suppliers and customers flexibility. Customers can find the entire information on the product and the products or services are been updated with the latest ongoing offers as well as discount (Benckendorff, Sheldon and Fesenmaier 2014). These approaches helps in increasing the flexibility of the services. The process of critical decision-making becomes easy for the customer as well as for the employees and this process of decision making has become easy and efficient with the utilisation of IT techniques. Therefore the customers has the privilege to make a perfect plan of the journey as well as formulating successful plan to conduct meeting or any other super emergency jobs (Schroder et al. 2016). Business providers are capable of presenting their services in absence of any third party. Clients can also be found easily with the help of utilising Information Technology. The requirements of the clients are been solved quickly and therefore the staffs can take maximum number of orders.
Benefits IT brings to Tourism Industry
Gray Line Australia Day Tour receives numerous benefits for implementing IT in their industry. The company has achieved the capability of contacting the suppliers as well as distributors in any location and at any time. The technology helps in overcoming the obstacles of cultural as well as geographical boundaries. Organisation requires in acquiring inventory from different suppliers globally so as to promote services of better prices to the customers and it also reduces the cost of purchasing. Besides this IT permits the company in communicating simultaneously with internal and external factors such as customers and employees. Thus they becoming close to the customers which helps them for providing rapid repose to the concerned query. This will yield in satisfaction of customer and thus will lead to increase in revenue of the company altogether. The organisation will be more flexible in choosing the most efficient tools of marketing such as social media. Organisation can also recruit the staffs of tourism based on the application form available online (Sigala and Chalkiti 2014). Henceforth IT helps in minimising the cost and increasing the flexibility of the organisation. IT will also help in finding out the requirements of the business and the needs of customers. Implementation of IT helped the organisation to gained the flexibility for handling more than thousands of customers and solving all the issues faced by them.
Tourism Industry Facing risks due to IT
Gray Line Australia Day Tour might face security as well as confidentiality risk. Sophisticated criminals known as hackers have their activities in the online market. They may act like a fraud supplier and can gain the illegal access of the data which are sensitive for the organisation. The attackers also have the capabilities of damaging the transaction processes for security weakness. Therefore, customers may suffer illegal entity and fraud and it will yields in decreasing the trust and the satisfaction of customers. It is been fundamentally observed that the attack is mostly done to the database of the organisation and it damages the important secured details of the company. These details are significant for conducting business as it contains the offerings of the business (Zhu, Zhang and Li 2014). Customer are paying their booking for the tour through the details of their debit or credit card and this details are been provided online. The customer may face security risk as the data privacy will be under risk due to hackers. Many times it is also seen that the hackers are sending data of large volume as well as traffic the network for degrading the service provided by service providers (Sadgrove 2016). The hackers also try in engaging system to handle the data packet and for this many customers’ data connections are lost.
Maintaining and Monitoring IT in Tourism Industry
Gray Line Australia Day Tour maintains strategy in order to survive from IT risks. The organisation uses well built internal policies for security, issues regarding confidentiality and privacy. The organisation for avoiding such issues started the utilisation of updated antivirus as well as antispyware software. This will restrict the worms and viruses entry in the IT environment of the business. Firewall is also implemented so that hackers will not be able for hacking the sensitive data of the company. Firewalls helps in monitoring the access of data and permits the authenticate user for having access to his personal information. It will also help in avoiding the unwanted data to flow within the system and therefore the system becomes free of congestion (Nguyen, Newby and Macaulay 2015). Besides this the company constructed the premises for cyber security such as encryption for the hardware. As hardware contains images product details and information of customers they should be well protected with the help of encryption technique. The system enhances for choosing strong passwords such as having mixture of capital and small letters with numbers and special characters. Hackers damages company’s economic growth, competitiveness, trade and innovations which result in revenue declination of business. The organisation is therefore recruiting security experts who will be monitoring the aspects of security and identify the position where security for IT is needed.
This report inferred that IT helps in overcoming the distance amongst client and specialist co-op. The organization is currently adaptable to deal with different solicitations of booking and cancelation. Along these lines, it devices and programming's is important to be introduced in the present framework. The organization need to characterize cost estimation and outlining arrangement and equipment into the framework. In any case, there is some hazard like-securities, secrecy, and protection. Every single such issue are dealing with by utilizing mechanism of cyber security.
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