Introduction
Pinatex is a retail store dealing in a non-woven textile product. Over the years the online presence Pinatex has been very low. It is not engaging its customer to the level expected of an international company of its status. Pinatex products have evolved over the last seven years to include pineapple waste in the production of these textile products. Waste plant fibers are the key materials used in the production of this product (Kim et al 2017)
Current retails store operations
In today’s business environment. Store operations involve such things as store inventory diagnosis, space optimization, operational process design, labor optimization and alignment among others.
Work Optimization and Alignment benefit involve an intensive assessment of one's current store parts and duties, profitability estimations, work booking, staff preparing, motivating forces and progression arranging. These components are surveyed against driving practices, one's coveted working condition and additionally characterized client benefit desires to distinguish and organize chances to improve the store's staff efficiency, upgrade general staff fulfillment and guarantee a reliable client encounter that adjusts inside a store esteem recommendation and plan of action (Ordenes et al 2017) This involves working with key partners to plan a far-reaching hierarchical model that backings an effective and beneficial store staff, streamlines work spend and upgrades general client and representative fulfillment.
These services, together with others can be handled effectively if the use of the internet is incorporated in the implementation of these services (Zentes et al 2017). Some of the benefits of using the internet may include the components illustrated below;
Customer engagement
In order to be more effective in this dynamic and very competitive market environment, it important to for Pinatex to bring about deep customer engagement. In this internet age, customers are faced with a huge junk of information, it is important to use the internet to filter and provide the customers with the information they need. This will save customers from information overload. With technology, the retail business can find it easy to target its customers.
Helping customers make informed decisions
Today's business environment is awash with information. This can bring about the difficulty in making appropriate decisions. It is important therefore for a retail store to help consumers make the appropriate decision with regard to the products that they require. Connecting with customers is, therefore, essential for a retail business. With a 24 hour online presence, Pinatex -a retail store - can help customers make some decisions while doing their purchase online. The retailer (Pinatex) can also craft a well-displayed assortment of items. This helps clients make decisions spontaneously.
Conclusion
Effective use of the internet can help retailers improve and polish as well as to develop effective processes that can help improve a retail store’s processes as well as structures. This will help enhance the entire performance of the retail store. The internet is a means in itself very effective in helping meet unique customer demands. The internet is a proven tool effective in help retailers reorganize their business processes. It is very easy to optimize investments in inventory according to Chiou et al (2017). Creating an efficient and an organized store is inevitable in this internet age. This will help in reducing operation cost. Responding to customers concerns is therefore made easier and faster.
Works cited
Terblanche, N.S., 2017. Customer involvement, retail mix elements and customer loyalty in two diverse retail environments. In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World (pp. 795-804). Springer, Cham.
Kim, H.Y., Lee, J.Y., Mun, J.M. and Johnson, K.K., 2017. Consumer adoption of smart in-store technology: assessing the predictive value of attitude versus beliefs in the technology acceptance model. International Journal of Fashion Design, Technology and Education, 10(1), pp.26-36.
Roggeveen, A., Grewal, D., Toldos, M.D.L.P., González, E.M., Valdez, A., Franco, A. and Ordenes, F.V., 2017. The Role of In-Store and Online Retailing Factors. In Creating Marketing Magic and Innovative Future Marketing Trends (pp. 553-557). Springer, Cham.
Zentes, J., Morschett, D. and Schramm-Klein, H., 2017. Retail Branding and Positioning. In Strategic Retail Management (pp. 185-206). Springer Fachmedien Wiesbaden.
Chiou, J.S., Chiou, J.S., Chou, S.Y., Chou, S.Y., Shen, G.C.C. and Shen, G.C.C., 2017. Consumer choice of multichannel shopping: The effects of relationship investment and online store preference. Internet Research, 27(1), pp.2-20.
