Coles supermarket Australia Pty Limited is an Australian supermarket which is founded in 1914 by George Coles in Collingwood, Melbourne. There are around 776 supermarkets in Australia. Coles Supermarket is one of the largest retail groups in Australia. This retail store provides groceries, general merchandise and fresh food (Keith, 2012).
According to year review in 2016 there were 102,879 team members were working in Coles group (Coles, 2017). Coles group used different taglines like serving you better, save every day and now a little better every day. Coles supermarket is dealing in various categories like fruit and vegetables, drinks, liquor, winter warmers, bread and bakery, meat, seafood, deli, international foods, health and beauty, stationary and media, baby care, household, etc. Coles supermarket included various machineries to support operations. The machinery includes Ovens, Deli slices, freezers, surveillance cameras, sliding doors for easy access, forklifts, trolleys for consumers and trolleys for distributing food within the supermarket.
Operations of Coles
The operations team handles customer care, area management, communication within store, store management, manage promotion and event, and manage inventory and display. The supermarket also focuses to reduce the energy consumption by using latest techniques. The major areas of energy use are lightning, refrigeration and climate control machines. Some techniques like natural refrigerant, anti-condensate heater controls, night blinds, refrigeration optimization and cool room controllers are used to reduce the energy consumption in refrigeration. To reduce the energy consumption in climate control it uses outside air optimization technology. To reduce the consumption of lights the Coles supermarket uses LED and automated lights (Singh, 2014). Now the supermarket is also using the technology of solar power. A Coles supermarket located at Coburg North will be the first solar powered supermarket. It has installed 399 solar panels on the roof top (Coles, 2017). It is also reducing the energy use in transportation by using reusable plastic crates and smaller routing system. The big achievement for Coles supermarket is it is rated as the first green star rated supermarket in its home country Australia. Retail supermarket sector is very big. There are so many competitors available who are in competition to get more market share. To deal with dynamic environment the retail shop should give focus on the operations which help to create market value (Singh & Raghuvanshi, 2014).
Conclusions and Recommendations
Coles supermarket is the big market who has large customers. When the retail store is big it requires effective technologies to manage its work properly. The internet technology is one of the most adapted technologies by retail sectors. Coles group understand the importance of internet technologies. The Coles website is already available where so many products are listed.
The Coles Supermarket can get more customers by putting its products on other famous websites like Amazon, Ebay, and so on. It can provide online customer support to customers and the customer support team should give fast response to customer’s queries. It should provide fast delivery of products to customers so that more and more customers like to shop from Coles. The Products should be displayed properly and all the specifications of the products should be listed on the website (Geyskens et al., 2002). The website works as the salesperson so it should look attractive and should give good customer’s experience.
Coles, 2017. Annual Reports, Retrieved on 9 June 2017 from < https://www.coles.com.au/about-coles/annual-reports >.
Geyskens, I., Gielens, K. & Dekimpe, M.G., 2002.’The market valuation of internet channel additions’,Journal Of Marketing, 66(2), pp.102-119.
Keith, S., 2012. Coles,’Woolworths and the local’, Locale: The Australasian-Pacific Journal of Regional Food Studies, 2, pp.47-81.
Singh, J. & Raghuvanshi, R., 2014.’Role of supply chain management in retail sector’, International Journal of Management Research and Reviews, 4(11), p.1091.
Singh, J., 2014.’ A Review of Impact of Information Technology in Retail Sector’, International Journal of Management Research and Reviews, 4(11), p.1047.