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Question:

Discuss about the Strategic Management ?
 
 

Answer :

Introducation

Bunnings Warehouse is the largest household hardware dealer in Australia. Its mother company is Wesfamers, and it has its headquarters in Melbourne, Australia. It also has a chain of stores in New Zealand and the United Kingdom. The company offers a range of services including kitchen design, custom benchtops, installation of hot water, etc.

Strengths

Bunnings Warehouse enjoys an enormous network of more than 2000 stores all over Australia. With this kind of network, the company can reach most of its customers and even get new ones. This wide network also helps boost the consumer relationship with its clients. This can even be attributed to its recent success with revenue of over 11 million Australian dollars in the past financial year.

The company has a program through which it gives advice and training to its do-it-yourself customers. With this, the company can build on consumer relations with the customers easily and hence foster it into making more profits and sales.

Being the biggest household hardware chain in Australia makes it easy for the company to score out against its competitors. Most people like being associated with more major brands and so people may be obligated to using the products of the company by default because of its big name.

Bunnings always have well-trained consultants who are always on the stand to move and are always readily available to do specialized jobs at homes. This helps to arbitrate for value addition on the services provided by the company. Furthermore, the company also has loyalty programs like power pass which gives the consumer a sense of security to the customers thus increasing their loyalty towards the company.

Weaknesses

Bunnings Warehouse has a platform through which its customers can engage in purchasing of goods and making orders at the comfort of their sofas. However, the platform needs to be streamlined to make it easy for customers to access and buy goods online. In Britain, the company needs to come up with an online platform which is yet to be installed.  Also, though consumer involvement in marketing is a key aspect in ensuring of successful stints the do-it-yourself concept being applied by the company is a total mess if not well coordinated.  The concept though sometimes can materialize into some good results, but it can also create a negative attitude in the consumers on the company's brand. In this aspect, the consumer has to choose the available materials and engineer the whole process of completing the project. This can be hazardous as it will make consumers diverge their preferences. It could also make consumers to see it as a form of self-service, and thus the level of services will be perceived to be less.

Opportunities

Bunnings Warehouse has a lot of potential consumers who remain untapped. To tap these people, the company can start by streamlining of its online purchasing platform whereby customers will be able to make orders in the comfort of their houses rather than having to appear in the stores for purchasing physically. This will help boost the number of customers it has.

More people in Australia especially the young savvy are in need of building outdoor places where they can hang out in their homes. This could be an exquisite opportunity for the company to expand its boundaries by tapping in more income and also by increasing the number of customers it already has.  In addition to that, with the number of homeowners in Australia growing it is a ripe base for consumer addition and increasing of its income revenue

 

Threats

Bunnings warehouse faces several threats that can deter its operations. One of the biggest threats is competition from retailers who are also offering the same range of products locally. Its competitors may include companies like Australian outdoor living and Classic home improvements which offer the same range of products and services burnings does. Another threat is the growing number of companies which offer maintenance services. This will cause deepening of the purchasing of hardware among the Australian users. A fall in the global economic grasp would also easily affect the hardware industry since people will be forced to invest less in houses. (MBAskool, 2011)

Students coming to study in Canberra from Singapore (international marketing)

The education conditions and systems in Canberra need to be upgraded to best suit the international students coming from Singapore. Some already re-instated institutions can be used to drive this. Institutions such as IOWA department of education which was put in place to impose improvement and development of work based learning networks. This will help prepare the students for workforce thus increasing the education standards to suit the international students. Other organizations such as research consortia, school reform organizations, and school management organizations can also be included. (Lubienski, 2014)

Potential partners such as University of Canberra, Australian National University, and the Australian Catholic University can be exploited to help in this. Corporate distribution channels such as Scholastic (book clubs and education) can be essential in distributing the educational materials needed. For accommodation, UniGardens Student Accommodation can be a great service provider to the international students. Partnering with other potential intermediaries like the Australian Airlines and Qantas Curates airlines can help in ensuring the transport of the students is catered for.

Conclusion

Bunnings Warehouse is on the verge of establishing itself as a giant market leader in Australia and beyond. Even though it faces completions from other big companies, it must ensure that it stays at the top all the time. Some of the SWOT analysis done above can be used as a basis for making a conventional change in its operation strategy or management. Though the research is all inclusive more research should be done to make additions to what is in this paper by giving insights and more details.    

 

References

Lubienski, C. (2014, February 27). Research, policy, and practice: The role of intermediaries in promoting policies. Retrieved May 5, 2017, from AYPF website: https://www.aypf.org/resources/research-policy-and-practice-the-role-of-intermediaries-in-promoting-policies/

MBAskool. (2011, November 15). Bunning's Warehouse SWOT analysis, USP & Competitors. Retrieved April 23, 2017, from mbaskool web site: https://www.mbaskool.com/brandguide/lifestyle-and-retail/9229-bunnings-warehouse.html                                                                     

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