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You are required to select an Australian company as the basis of a case study. Prepare a detailed strategic report to management that analyses the macro-environmental, geopolitical risks and opportunities, as well as overall market attractiveness of entry of this company into both a specific European and Asian market.

Background

Medibank Private Limited is a national private health insurer based in Australia. Medibank is the second largest company in health insurance provider. The company has 3.8 million, members and covers 29.1% of the market of Australia under two brands. The company get started in the year 1975 as the arm of health Insurance Commission in Melbourne, Australia. The company is started as the public company in Australia and traded as ASX in the market. The company is earning the products and services, which include private health insurance, travel insurance, pet insurance, life insurance etc. Company is planning to expand its business in the other regions of the world. For this the opportunities and threats has been analysed in the foreign market to explore the business.

To enter in any market for exploring the business, analyses have been made. The selected countries to expand the business of medibank are Japan and Italy. Both the country has its own advantage and limitations. Italy is considered the series of conflicts in which the city and state of Rome grew from being dominant state in Latium to become the ruler of all of Italy.

The healthcare in Singapore is mainly handled and managed by the Government Ministry of health. Singapore is considered the land of reclamation as it is surrounding from the water spaces. The

Current macro environment and geopolitical forces influencing the Singapore

The political factors in the Singapore are found to be stable in nature. The political risk in Singapore is find toe be low. Political and Economic Risk consultancy (PERC) states that the country is enjoying the lowest risk in its political environment due to the democracy in the country. The market of Singapore has more scope in expanding the business in healthcare. 

The Singapore is considered as the vibrant free economy. The capita income of the country is found to be high and record to be increased from the last years. The Singapore is famous for the health and hospitality sector in the world. Medibank can explore their business in Singapore due to the high demand and competition in the market. By providing, the high quality services to their customers make them established in the market for large period.

The social factors include the literacy rate and demographics of the country. In Singapore, the literacy and education level of the people is very high. In Singapore, the people are living high standards and are concern about their health issues. Therefore, the company like Medibank has the chance to operate in the market of Singapore.

The technology in Singapore is considered to be a change of lifestyle and attend of the people. In Singapore, the people are technologically advanced and are aware of the new updating in the market. The market of health care is found to develop in Singapore and new players can enter the market. This will bring the competitive advantage to new player if they are providing the good quality of services to the targeted customers.

Opportunities and Threats in Japan

The legal laws and regulation in Singapore is found to be strict in nature. All the company have to follow the rules and regulations made by the government in the country to remain in the market without any interruption. In health care sector, Medibank has the scope to have competitive advantage in the market. 

For protecting the environment of the country, separate Ministry of Environmental and Anti-Pollution Unit Works has been set up to check the pollution in the country. Medibank has to take care of the environment while providing their services in the Singapore market.

Current macro environment and geopolitical forces affecting the Italy

The political environment in Italy is finding to be the stable in nature in some prospect due to the parliamentary framework and democracy in the country. The country is ranked at the lowest in making the policies and procedures in the country. Expanding the business in Italy may be difficult in respect of its political factors.

The economy of Italy has been found to be capitalist in nature where all work has been done by the entrepreneurs privately. The country is considered the fourth largest economy in the European Union. The entire sectors in Italy are flourishing at their fast speed. Company like Medibank has the chance to explore in the market of Italy.

Italy has been nominated as the most valued country in the year 2009 due to the high exports done by the country in all the sectors. From this, it can be said that the economy is largely developed in the international market. The branding and cultural development is finding at peak in the market. Medibank can explore its business with its brand in Italy.

Italy is important for the people who are advanced in the technology like Leonardo da Vinci. Many other innovation and advancement has been developed by the people in Italy. The people in Italy promote the entry of new products in the market to get the knowledge of new product and services. The acceptability of the customer in Italy is high due to the advancement.

Italy has adopted the common trade policy in the country, which makes the entry, and exit of firm easy. This simplifies the exporting and importing of the goods easy. The restriction has been less in Italy, which makes the other firms to invest in Italy like Medibank.

In Italy, special organisation has been made named; ETS (Emission Trading Scheme) which takes care of all the sustainable development issues. This department has strict control over the companies operating in the country. If the Medibank is expanding its business in Italy, it has to follow the rules and regulations of ETS.

The trade and business policy in Singapore is finding to be bilateral free trade agreement with some countries who are the major exporter of the country. These agreements with the international community and country make help in expanding the business. However this agreement has been made to the government of Singapore has made specified rules and regulations in the implementing the new business in the market.

Italy has no specific trade and investment barriers in the market. Companies are allowed to expand their business operations in the market of Italy due to the free trade agreement. However, in the sector of healthcare, Medibank can face some challenges in the market, which are related to the market risk. Italy has signed the partnership with various counties to have the economic support from other countries. All these policies and trade are done to achieve the long-term goals.

The potential risk faced by the Singapore is the challenge of the legal factors in the country. The country is following the strict rules and regulations. On the other hand, the political environment is also found to be unstable which makes the entry of medibank difficult. The cultural issues are also finding in the country of Singapore, as Medibank has to operate in the diversity of population.

The potential risk available in Italy is rules and regulation which Medibank has to follow while t=operating their business operations. The company has to face high competition in the market due to the availability of large competitor base in Italy. On the other hand, opportunities available to Medibank in the market is

Conclusion

From the above discussion, it can be concluded that the Medibank wants to expand its business in the different parts of the country. To do this expansion and exploration in the foreign market, one has to forecast and analyse all the possible opportunities and risk of both the countries. This analysis includes the PESTLE analysis to know the potential opportunities and threats available in the market. This analysis is done to ensure that the whether the market has the potential to grab the new business in the country. In the report, the potential business policies and trade barriers has also been discussed while evaluating the potential dangers of both the countries. Therefore, from all the discussion, Singapore is considered the country in which the Medibank can expand its business due to the various opportunities present in the market.

References

  1. Budhwar, P.S. and Debrah, Y.A. (2013) Human resource management in developing countries. Oxon: Routledge.
  2. Al Ariss, A. and Crowley-Henry, M. (2013) Self-initiated expatriation and migration in the management literature: Present theorizations and future research directions. Career Development International, 18(1), pp.78-96.
  3. Greenwood, M. (2013) Ethical analyses of HRM: A review and research agenda. Journal of Business Ethics, 114(2), pp.355-366.
  4. Van den Brink, M., Fruytier, B. and Thunnissen, M. (2013) Talent management in academia: performance systems and HRM policies. Human Resource Management Journal, 23(2), pp.180-195.
  5. Bos?Nehles, A.C., Van Riemsdijk, M.J. and Kees Looise, J. (2013) Employee perceptions of line management performance: applying the AMO theory to explain the effectiveness of line managers' HRM implementation. Human resource management, 52(6), pp.861-877.
  6. Baruch, Y., Dickmann, M., Altman, Y. and Bournois, F. (2013) Exploring international work: Types and dimensions of global careers. The International Journal of Human Resource Management, 24(12), pp.2369-2393.
  7. Harzing, A.W. and Pudelko, M. (2013) Language competencies, policies and practices in multinational corporations: A comprehensive review and comparison of Anglophone, Asian, Continental European and Nordic MNCs. Journal of World Business, 48(1), pp.87-97.
  8. Lazarova, M., Morley, M. and Tyson, S. (2014) Introduction: international comparative studies in HRM and performance–the Cranet data. In International Human Resource Management (pp. 11-19). Oxon: Routledge.
  9. Wilson, J.P. (2014) International human resource development: Learning, education and training for individuals and organisations. Development and Learning in Organizations, 28(2).
  10. Farndale, E., Brewster, C. and Poutsma, E. (2014) Coordinated vs. liberal market HRM: the impact of institutionalization on multinational ?rms. In International human resource management (pp. 20-39). Oxon: Routledge.
  11. Chung, C., Sparrow, P. and Bozkurt, Ö. (2014) South Korean MNEs’ international HRM approach: Hybridization of global standards and local practices. Journal of World Business, 49(4), pp.549-559.
  12. European Union. (2018) Countries [Online] Available from: https://europa.eu/european-union/about-eu/countries_en [Accessed on: 24th August 2018]
  13. Brand Growth inspiration. (2017) Is the Italian Market on the Rise Again? [Online] Available from: https://www.brand-experts.com/brand-expansion/italian-market-expansion/ [Accessed on: 24th August 2018]
  14. AU. (2018) Doing business [Online] Available from: https://www.austrade.gov.au/Australian/Export/Export-markets/Countries/Italy/Doing-business [Accessed on: 24th August 2018]
  15. ICAEW. (2018) Doing business in Italy [Online] Available from: https://www.icaew.com/library/subject-gateways/doing-business-in/italy [Accessed on: 24th August 2018]
  16. GOVT. UK. (2018) Italy Export Overview [Online] Available from: https://www.gov.uk/government/publications/exporting-to-italy/exporting-to-italy [Accessed on: 24th August 2018]
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[Accessed 25 July 2024].

My Assignment Help. 'Medibank Private Limited - Expanding Its Business In The International Market, Essay.' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/hi2011-international-and-global-business/a-case-study-of-medibank-private-limited.html> accessed 25 July 2024.

My Assignment Help. Medibank Private Limited - Expanding Its Business In The International Market, Essay. [Internet]. My Assignment Help. 2021 [cited 25 July 2024]. Available from: https://myassignmenthelp.com/free-samples/hi2011-international-and-global-business/a-case-study-of-medibank-private-limited.html.

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