The report must address the following issues:
Please note: It is recommended that you follow the outline presented below and answer each question as it is presented.
Provide a brief description of this organisation and the industry to which it belongs. You may also want to include in this description any mission statements, value statements or ‘slogans’ that this organisation utilizes to communicate its purpose. In describing this organisation, please also identify its orientation towards marketing and provide relevant, detailed and factual supporting evidence to substantiate why you have identified this specific orientation. Finally, include a brief description of the product(s) this organisation offers the market. And comment on what role the brand has in this organisation’s marketing strategy.
Then make sub paragraphs to explain each of swot components.
How does the firm go about collecting information (e.g., market research, market intelligence, etc.) about the 5Cs? For example, how does it learn about?
a. What customers want?
b. Which competitors pose a threat?
c. How the context of business is changing, if at all? d. What role collaborators play in the process?
Link issue 2 to issue 3,4,and 5.
Based on the market analyses, outline potential market segments that are available to the chosen organisation. Recommend and justify:
- a choice of target market(/s)
- a value proposition for the target market(/s).
- a positioning statement for the target market(/s).
Recommend and justify a detailed marketing mix (4-7Ps) to support the marketing strategy described in Issue 4.
In all cases, please remember to justify your argument(s) in this assignment by explaining and providing reasoned arguments for why you have formed your views. Please ensure that you support your arguments by explicitly applying and drawing insights and conclusions from relevant marketing models, concepts and theory covered in the course to date. Do not simply rely on offering personal conjecture or opinions.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2020). Marketing Management. Retrieved from https://myassignmenthelp.com/free-samples/hi5004-marketing-management/collaborators-of-coles.html.
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