country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
Add File

Error goes here

Question:

UNIT OBJECTIVES & LEARNING OUTCOMES Upon successful completion of this subject, you will have: 1. An understanding of the theory and practice of marketing management; 2. An understanding of how marketing tools are applied in a variety of business settings; 3. An understanding of how marketing strategy is formulated from market intelligence; 4. Enhanced problem-solving and decision-making abilities in relation to market analysis; 5. An understanding of how companies organize their marketing programs and manage these activities
 
This length limit includes any text, figures, tables, in-text references, and appendices. This limit does not include the cover page, table of contents, or list of references (at the end of assignment). Formatting: Report and please ensure that the report includes page numbers on each page. HI5004 MARKETING MANAGEMENT 5
 
Submission: On due date submit in a single hardcopy report to library with FULL safe assign report and the Holmes Institute Cover Sheet attached. Requirement: This assignment requires your group to undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-9 in the development of marketing strategy. You will provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this organisation operates (its industry and the macro-environmental forces impacting on the industry).
 
Instructions The report must address the following issues: **Please note: It is recommended that you follow the outline presented below and answer each question as it is presented. Issue 1 (10% of marks for the assignment) Provide a brief description of this organisation and the industry to which it belongs. You may also want to include in this description any mission statements, value statements or ‘slogans’ that this organisation utilizes to communicate its purpose. In describing this organisation, please also identify its orientation towards marketing and provide relevant, detailed and factual supporting evidence to substantiate why you have identified this specific orientation. Finally, include a brief description of the product(s) this organisation offers the market. And comment on what role the brand has in this organisation’s marketing strategy. Issue 2 (20% of marks for the assignment) Analyse each of the 5Cs for this organisation:
 
 
a. Company – what are the strengths and key resources, what are some of the weaknesses? What are the opportunities and threats? b. Customers – who is the company serving and what type of behaviour is ‘typical’ from them?
c. Collaborators – describe their suppliers, distributors or other partners that help the company to deliver their products to the market? If company doesn’t have any – explain why it is not necessary.
d. Competitors – who are the current main competitors, are there any potential new threats or new entrants to the marketplace?
e. Context – what other factors affect this organisation (e.g., legal, political, technological, etc.)? Issue 3 (20% of marks for the assignment)
 
How does the firm go about collecting information (e.g., market research, market intelligence, etc.) about the 5Cs? For example, how does it learn about? HI5004 MARKETING MANAGEMENT 6 a. What customers want? b. Which competitors pose a threat? c. How the context of business is changing, if at all? d. What role collaborators play in the process? Issue 4: Developing marketing strategy (25% of assignment marks) Based on the market analyses, outline potential market segments that are available to the chosen organisation. Recommend and justify: - a choice of target market(/s) - a value proposition for the target market(/s). - a positioning statement for the target market(/s).
 
Issue 5: Developing marketing tactics (25% of assignment marks) Recommend and justify a detailed marketing mix (4-7Ps) to support the marketing strategy described in Issue 4. ** In all cases, please remember to justify your argument(s) in this assignment by explaining and providing reasoned arguments for why you have formed your views. Please ensure that you support your arguments by explicitly applying and drawing insights and conclusions from relevant marketing models, concepts and theory covered in the course to date. Do not simply rely on offering personal conjecture or opinions.
Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Upload
Unique Document

Document
Under Evaluation

Get Money
into Your Wallet

Total 16 pages, 1 USD Per Page

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help (2020) MARKETING MANAGEMENT [Online]. Available from: https://myassignmenthelp.com/free-samples/hi5004-marketing-management/market-expansion-of-woolworths.html
[Accessed 24 November 2020].

My Assignment Help. 'MARKETING MANAGEMENT' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/hi5004-marketing-management/market-expansion-of-woolworths.html> accessed 24 November 2020.

My Assignment Help. MARKETING MANAGEMENT [Internet]. My Assignment Help. 2020 [cited 24 November 2020]. Available from: https://myassignmenthelp.com/free-samples/hi5004-marketing-management/market-expansion-of-woolworths.html.


A research paper is incomplete without a thesis statement. But if you have been asking yourself ‘what is a thesis statement?’ then you need the best professional thesis help from Myassignmenthelp.com. The experts will guide you on writing a compelling thesis statement. The PhD writers have the expertise required to draft a perfect thesis proposal. If you wish, you can check some examples of a thesis statement from our website too.

Latest Marketing Samples

BUS353G E-commerce Site

Download : 0 | Pages : 9
  • Course Code: BUS353G
  • University: Vesalius College
  • Country: Belgium

Answer: Task 1 – Website Design With the continuously expanding popularity of the e-commerce websites, increasing number of organizations are moving to e-commerce websites from physical stores in order to reach out the higher number of customers. With the increasing number of the customers it is found that due to the ease of shopping of the products the figure is increasing every day. By thinking about this increasing rate it can be can...

Read More arrow

N55B : Competition In The Global Market

Download : 0 | Pages : 30
  • Course Code: N55B
  • University: Coventry University
  • Country: United Kingdom

Answer: About Unilever: Unilever is consumer goods manufacturing company which has its base in Rotterdam, Netherlands and London, the United Kingdom. The multinational company is listed primarily on the London Stock Exchange and Euronext Amsterdam. The company, founded in 1930 operates in more than a hundred countries under the leadership of Paul Coleman, its CEO and Margin Dekkers, its chairperson. The product umbrella of Unilever can be div...

Read More arrow Tags: Australia Melbourne Management Book Review University of Melbourne 

BSBMKG417 Apply Marketing Communication

Download : 0 | Pages : 10

Answer: In this task, you will review Crystal Apple’s requirements and set the groundwork for your convergent environment. 1.1 Review and identify the role of the traditional siloed sectors to client requirements The traditional siloed sectors emphasise on fulfilling specific client requirements and making products specific to them. This ensures better satisfaction of client needs and revenue generation. 1.2 Identify the potential poi...

Read More arrow

MKT110 Marketing Fundamentals

Download : 0 | Pages : 13
  • Course Code: MKT110
  • University: Charles Sturt University
  • Country: Australia

Answer: Introduction and Background to Company Market environment analysis is one of the most important tools that can be used by any organization to analyze the business strategically. It assists to recognize different internal and external factors of environment which impact the growth and operations of a business. This report is significantly focused on analyzing the marketing environment for Amazon.com. The major purpose of the report is ...

Read More arrow

HAT202 The Hospitality And Tourism Market

Download : 0 | Pages : 2
  • Course Code: HAT202
  • University: Holmes Institute
  • Country: Australia

Answer: Hospitality and Tourism Market Introduction  - I choose a business in hospitality management, a Coffee club garden city located at the shopping center. - The business operates at the tertiary sector as it involves offering services to customers (Law, Buhalis, and Cobanoglu,  2014 p.10). - The current market has both micro and macro where the business should focus on the external and internal surroundings which they seek t...

Read More arrow
Next

Save Time & improve Grade

Just share requirement and get customized Solution.

watch
question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

Add File

Error goes here

1,498,900

Orders

4.9/5

Overall Rating

5,100

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat. If you are unable to calculate word count online, ask our customer executives.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

265 Order Completed

97% Response Time

Ken Campbell

MSc in Electrical Engineering

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

453 Order Completed

98% Response Time

Howard Asuncion

LLM in Criminal Law

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

134 Order Completed

95% Response Time

Thomas Nelson

MS in Information Systems Technology with Specialization in Database Administration

New Jersey, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2830 Order Completed

97% Response Time

Leroy Bicknell

MBA in Marketing

London, United Kingdom

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

it was really helpful. i got my asssignment on time even before the deadline.it was written really well i am glad that I came to Myassignmenthelp.

flag

User Id: 401534 - 24 Nov 2020

Australia

student rating student rating student rating student rating student rating

very professional i got it before the due time i set, the sheet that was sent to me was very neat and very well done.

flag

User Id: 551988 - 23 Nov 2020

Australia

student rating student rating student rating student rating student rating

Great work! Really appreciate the help and efficiency. Very well organized. Thank you for your help.

flag

User Id: 522859 - 23 Nov 2020

Australia

student rating student rating student rating student rating student rating

given on time. well presented. and very helpful, trust these guys for all your work

flag

User Id: 142836 - 23 Nov 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?