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HI5004 Marketing Management

tag 0 Download 9 Pages / 2,103 Words tag 13-07-2021

Question:

The impact of the government policies will affect the marketing scenario to a large degree. The fiscal and monetary policies of the governments will be deciding factors in implementing the marketing strategies (Afonso and Sousa 2012). The interest rates are decreased and increased in a frequent time period. This is why the marketing brands have to decide their pricing strategies according to the increase and decrease of the interest rates. These things are very crucial in order to determine the marketing strategies of the firms.

Requirement:

  • need to discuss the given topic
  • Harvard referencing
  • Text citation

Topics:

  1. Consider the three key forces driving the new marketing realities.  How are they likely to change in the future?  What other major trends or forces might affect marketing?

Effect of brand experience on brand relationship quality. Academy of Marketing Studies Journal, 

Trends and challenges in digital business innovation.

Does marketing need reform?: Fresh perspectives on the future.

Technological collaboration in product innovation: The role of market competition and sectoral technological intensity. 

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Total 9 pages

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