The concept of business process in Cadbury Company will be discussed in the light of various aspects such as sales cycle, expense cycle, HR cycle, General Ledger cycle, and conversion cycle.
The sales cycle is the procedure which a company undergoes when selling a commodity to a consumer. In Cadbury, this process can first be presented graphically as shown below (Bradley, 2013).
This is the first phase of the sale closing process. At this point, Cadbury launches its product for the first time in the targeted market segment.
Growth: At this juncture, the company improves on various aspects of the introduced product in an attempt to make it more thrilling in the eyes of the buyer.
Maturity: At the maturity stage, Cadbury launches their brands in several markets, and at this point, the commodity is no longer new to the users.
Decline: At this phase, the firm has already closed the sale, and the consumers are showing interest in other product categories.
(Holm-Hadulla, F., Hauptmeier, S., & Rother, P., 2012) define an expenditure cycle is a set of buying decisions and actions taken by a company. Basic expense cycle undertakings in Cadbury Inc. include;
- Ordering supplies, materials, and services
- Receiving supplies, materials, and services
- Approving supplier or vendor invoices and
- Disbursement of cash
Such essential activities mirror the primary activities in the firm’s revenue cycle.
The Human Resource Cycle (HRC) or Employee Life Cycle (ELC) in Cadbury Company is prototypical that classifies phases in employees' careers to assist in guiding their management and enhance concomitant processes (Myers, 2004). This cycle takes the following form.
Performance management in Cadbury Inc. encompasses much more than just allocating ratings. It is an unremitting cycle that comprises:
- Planning: working in advance such that anticipations and objectives can be set.
- Monitoringemployee development as well as performance regularly
- Developing the worker's capability to perform through training and task assignments
- Ratingoccasionally in order to summarize individual and group performance
- Rewardingcommendable productivity.
General ledger cycle
This process in Cadbury Inc. encompasses collection, transformation, and delivering of pertinent, timely and correct information to every stakeholder inside and outside the firm, to offer awareness into the way their overall anticipation have been met. The business process covers the various steps involved in making and reporting the general accounts that are usually stowed in a nominal or a general ledger and monitored by a comptroller (Australian Society of Accountants.; Commonwealth Institute of Accountants.; Australasian Institute of Cost Accountants.; Australian Society of CPAs., 2011). In the firm’s ERP systems, this is part month culmination procedure whereby the user closes all the fiscal periods and ingresses all the journals in GL from other accounting modules.
According to (Uyar, 2009), the Cash Conversion Cycle often abbreviated as CCC is a company metric which articulates the specific length of time, which a firm takes to convert inputs into cash flows. Cadbury Inc. determines the conversion cycle by use if the following formula.
Develop business requirements
Business requirements in Cadbury Corporation include the requirement of sales people, purchase people, HR people, GL people (financial account: balance sheet income statement cash flow statement and management accounting), and production people (Cadbury, 2010). The firm frequently conducts research into industry best practices and of process and technology inclinations for chief innovative processes such as customer supply chain management, relationship management, financial and cost management, product lifecycle management, and human capital management. The primary purpose of the research in Cadbury is to provide information to business project managers and analysts so that they can be successful when it comes to defining requirements for enterprise projects.
Cadbury Company employs both results based management and activity-based management approaches while developing requirements of various individuals such as HR, sales people, those in the production line and those preparing financial records of the Company. Activity-based management in this firm takes on that there is only one methodology to having a task accomplished and orders everyone does it that way. In sales, for instance, that means ordering sales people the number of calls to make, the number of appointments to arrange, when to call and who to call. Results based management, on the other hand, provides personnel in Cadbury with ownership and the capability to tackle a problem the way they see appropriate. If attending to networking occasions and social media is the best source of a suitable workforce for an HR people than cold calling then the experts are advised to use these systems.
Determine the systems requirements
According to (Pohl, K., 2010) system requirements refer to the configuration which a given system should have so that software or hardware or application can run smoothly and more efficiently. Lack of these requirements can lead to installation difficulties or performance complications. The former might preclude an application or a device from getting installed, while the latter might lead to product breakdown or perform below anticipation or sometimes to hang or crash.
Cadbury uses Enterprise Resource Planning System (ERP) to manage resources of the entire enterprise. Right from workers disbursements to single bolt coming into the firms, everything managed and stalked by use of ERP Systems. This cross-functional software, ERP supports all the commercial progressions within this company. Basic modules of ERP systems within Cadbury include; Human Resource Module (HR), Inventory Module, Purchase Module, Finance & Accounting module, Customer Relationship Management (CRM) module, Supply Chain Management (SCM), and Engineering / Production module (Bernard Grabot; Anne Maye?re; Isabelle Bazet, 2008).
Some of the commonest of these systems include but not limited to;
- An assimilated system functioning in or near actual real time without dependence on intervallic modernizes.
- A mutual database ancillary to all applications.
- A reliable look and feel across different modules.
- Installation of a system with intricate application incorporation by the internal IT department.
ERP software characteristically in Cadbury contains manifold software modules advanced separately for what best meets particular needs and procedural abilities. Every ERP module concentrate on one corporate part, merchandise development or marketing, for instance, while administering back-office goings-on and tasks:
- Distribution Process Management
? Price Configuration
? Financial Information Management
? Project Preparation
? Business Requirements Assessments
Australian Society of Accountants.; Commonwealth Institute of Accountants.; Australasian Institute of Cost Accountants.; Australian Society of CPAs. (2011). The Australian accountant. Melbourne: Australian Society of CPAs, etc.
Bernard Grabot; Anne Maye?re; Isabelle Bazet. (2008). ERP systems and organizational change: a socio-technical insight. London: Springer.
Bradley, J. (2013). Cadbury's purple reign : the story behind chocolate's best-loved brand. Hoboken, N.J: Wiley.
Cadbury, D. (2010). Chocolate wars : the 150-year rivalry between the world's greatest chocolate makers. Vancouver : Douglas & McIntyre.
Holm-Hadulla, F., Hauptmeier, S., & Rother, P. (2012). The impact of expenditure rules on budgetary discipline over the cycle. . Applied Economics, 3287-3296.
Myers, D. W. (2004). 2004 U.S. master human resources guide. Chicago : CCH.
Pohl, K. (2010). Requirements engineering: fundamentals, principles, and techniques. Springer Publishing Company, Incorporated.
Uyar, A. (2009). The relationship of cash conversion cycle with firm size and profitability: an empirical investigation in Turkey. International Research Journal of Finance and Economics , 186-193.