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HI6006 Competitive Strategy

tag 0 Download 11 Pages / 2,629 Words tag 03-07-2021

Question 

For each topic select 2 organisations (4 in total) from listed below,

Topic – Global Branding ( BMW and Hilton hotels)
Topic – Target Market and Modes of entry ( Compaq and Nestle)

That have successfully applied the chosen theory and critically evaluate their approach and the reasons behind their success with respect to the theory.

Your evaluation should also include counter arguments where available, which consider alternative views on the theory topic or address situations in which an organisation has been successful contrary to the theory’s recommendations and why this has been the case.

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Total 11 pages

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