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It is one of the popular strategy tools which are considered to evaluate the internal activities of the company. The aim of the analysis is to consider the activity which are valuable to the company and which helps to improve the overall competitive advantage. Also, by focusing on the internal activities, the evaluation states that competitive advantage can be analyzed easily. If comparison is made with the competitors it has been seen that the firm can easily differentiate the products and services in an effective manner (Vicentini, Brunetta and Capo, 2017).
Value chain shows all the internal operations which are considered by the company to produce goods and services. Value chain focuses on the primary activities that add more value to the final products and also give assistance to the overall operations in indirect manner. It has been examined that primary activities add value to the overall process of production and it is important to support the overall activities. Competitive advantage can be achieved with the help of technologies which are new in the market. It has also been analyzed that primary activities are considered as the source of cost advantage where the entire cost can be identified by focusing on the activities ((Jarzabkowski and Kaplan, 2015).
The inbound logistics of apple focuses on the suppliers and also it has been seen that company emphasizes on maintaining the supply chain management. Also the commitment is given in context to purchase that will help to cover the requirements of the entire period up to 150 days. The economies of scale are also considered in the inbound logistics of the company. Also the activities of the company are managed by more than 123, 0000 workers (Khan, Alam and Alam, 2015).
The outsourcing of the activities is done in many locations by focusing on low cost of resources. It has been seen that warehousing and also distribution of the cell phones is considered so that profits can be earned. The products are offered by the company through online platform and also from the retail stores.
This is one of the effective strategies which are also known as corporate growth strategies that can assist the company to focus on the products and services. This strategy is essential as it assist to achieve large market share and also focuses on maintaining goodwill in the market. It has been seen that top management focuses on this strategy so that it can be easy to manage the entire activities of the company (Rothaermel, 2015).
This tool consists of four elements which are market penetration, product development, diversification and market development. Market penetration relates to the overall success that can be attained by considering the products exist in the market. Also market development takes place by considering the overall target market so that products and services can be introduced in the market. Product development also emphasizes on the products that should be considered according to the new segment of the market so that positive outcome can be achieved in an effective manner (Johnson, 2016).
It has been examined that in Cadbury, market penetration is considered as the important factor. This tool assists to capture the market share and also helps to focus on new customer base. The company has also considered the market penetration by focusing on the annual sale of the company. The company also introduced various flavors in the chocolate segment like bubbly chocolate. Also in Diversification Company focused in considering the new categories that can be related to recent portfolio. It can also help to penetrate in an effective manner by focusing on the goals and objectives.
It has been examined that this tool is considered by many organizations in the present era. This tool helps to accomplish overall goals and objectives of the company and shows the right path that can help in achieving profits. With the help of this tool the company can easily focus on the strategies which should be considered so that negative impact can be reduced. There are five parts of this tool which is considered by the company so that overall targets can be attained (Hanson et al., 2001). It is important for the company to accomplish targets so that proper goodwill and profits can be maintained in the competitive market. This tool analyzes the competitors present in the market and also shows the ways that should be considered so that competition level can be minimized (Piercy, 2014).
(Source: Research Methodology, 2018).
By focusing on this development tool it has been examined that this is helpful for the marketers as through this it can be simple to attain goals and objectives. There are many competitors of the company who are threat for the company so it is essential to focus on proper management of the competition level. It also been examined that power of buyers are high as there are many customers who are purchasing the same substitute products.
Supplier of the organization is low as there are few suppliers who are offering products in the market. This tool is considered by the director of the company so that it can be easy to analyze the external market. By analyzing the external market the company can easily consider the strategies that will help to attain profits and growth in the competitive market.
This tool is important for the companies as it helps to attain the positive outcome. The internal environment is evaluated in this tool. SWOT Analysis is considered as the strategy tool that helps the companies to analyze the factors that affect the operations. Through this tool proper analysis can be made of the factors in context to internal environment.
This tool helps to manage the activities of the company and also focuses on managing the resources of the organization. SWOT analysis is a critical evaluation that impacts the level of productivity of the company. There are four aspects which are related with this tool like strength, threats, weakness and opportunities. It is necessary for the company to emphasize on these factors so that in right direction the activities can be completed (O'brien, 2015).
The company is one of the largest and popular companies in the competitive market. The strength possessed by the company relates to brand image in the market and also with the quality services offered by the company to its customers. Weakness possessed by the company relates to distribution channel. The parts of the products are not available in the market which creates a hindrance for the company to grow in the market.
The customer also does not prefer this brand because of the parts which are not available easily in the market. There is also lack of communication which affects the competition level in the market. The opportunities that can be grabbed by the company relate to the market share that can be taken into consideration if effective distribution channel is maintained by the company. Also it is important for the company to minimize the threat from the competitors so that goals and objectives can be attained in the market.
Hanson, D.J., Dowling, P.J., Hitt, M.A., Ireland, R.D. and Hoskinson, R.E., 2001. Strategic management: Competitiveness and globalisation. Nelson Thomson Learning, Melbourne, pp. 483.
Jarzabkowski, P. and Kaplan, S., 2015. Strategy tools?in?use: A framework for understanding “technologies of rationality” in practice. Strategic Management Journal, 36(4), pp.537-558.
Johnson, G., 2016. Exploring strategy: text and cases. Pearson Education.
Khan, U.A., Alam, M.N. and Alam, S., 2015. A critical analysis of internal and external environment of Apple Inc. International Journal of Economics, Commerce and Management, 3(6), pp.955-961.
O'brien, J., 2015. Category management in purchasing: A strategic approach to maximize business profitability. Kogan Page Publishers.
Piercy, N., 2014. Export Strategy: Markets and Competition (RLE Marketing). Routledge.
Research Methodology., 2018. Five force analysis. [Online]. Available at: https://research-methodology.net/apple-porters-five-forces-analysis-3/. [Accessed on 30 August, 2018].
Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.
Vicentini, F., Brunetta, F. and Capo, F., 2017. Building Organizational Insight: Strategy and Organization. In Global Business Strategies in Crisis (pp. 43-56). Springer, Cham
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