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How Does Digital Marketing Influence Consumer Buying Behaviour?
u Mahalaxmi and Ranjith (2016) mentioned that within a few years, the use of mobile devices for shopping activities has increased significantly. This study reveals that almost 53% of consumers have mentioned that they have visited the retailer website on their mobile phone in the last six months. The finding of the study indicate that it is highly necessary for the business to follow such trend as well as implement new tools and strategies to the respond to the growing needs.
As this is an experimental study, use data needs to be collected for performing the analysis and addressing the research Questions. The following questionnaire has been developed to collect the primary data from the marketers.
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