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HI6008 Business Research

tag 0 Download 7 Pages / 1,607 Words tag 07-07-2021

Question:

It is important for the companies to understand that there will always be risks when they are thinking of any strategies that are related to the internet. There are downsides and they need to be checked in order to gain full service from the social media networking sites. The general social media activities should be broadly assessed by the companies.

The downsides are creating a bad reputation for the brand which affects its online presence and risks of security breaching, stolen privacy, and identity, downloading of virus, malware or spyware. There are advantages of social media for the business networks but there are also some limitations which can be called scary but this does not stop the companies from gaining notable success.

Tactics and Tips to develop your business online”, Wiley Publishing Inc.,

Social Media Marketing benefits for businesses. Master of International Marketing

Social Media Marketing benefits for businesses. Why and how should every business create and develop its Social Media Sites?.

The Business Benefits May Be Enormous, But Can the Risks – Reputational, Legal, Operational – Be Mitigated?

Measure Social Media and Its Impact on Your Brand”, Social Media Examiner,

Business and social networks in international trade. Journal of economic literature

Interfirm alliances in the small business: The role of social networks. Journal of small Business management,

For this assessment, students are expected to present a written research proposal that is based on the literature reviewand demonstrates their understanding of business research/research paradigm.

Based on their literature review, students are required to write a business research proposal outlining the details of the proposed research project that addresses the gaps identified in the literature. Derived from the business topic, the proposal needs to include clearly state research questions (primary and secondary), and provide a solid research methodology that supports the feasibility of the research project

Marking criteria of the research proposal include: the justification of the research questions that operationalize the research topic; the demonstration of a detailed research methodology addressing research instrument, sample size and sampling approach, research location/s and schedule as well as providing a critical assessment of the limitations of the methodology and the expected outcome of the research project.

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My Assignment Help. HI6008 Business Research [Internet]. My Assignment Help. 2021 [cited 03 February 2023]. Available from: https://myassignmenthelp.com/free-samples/hi6008-business-research/using-social-media-to-market-your-business.html.


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