The most popular and appropriate social media platform for complete social media network functionality is Face book. Face bookhas been ranked as most popular social networking app by monthly mobile users in US. Social media helps in increasing patient referrals and enhance the quality of care. It helps the organization in gathering information about attitude and behavior of patients. It will helps in broadcasting the content to a large audience and engaging the patients. The organization can improve the patient and staff communication, promotional coverage etc. The resources required to use face book as a networking app include mobile or computer with good internet coverage. The estimated budget plan for the use of social media includes $100.00 for product marketing, $ 700 creative content development, $ 500 for demand generation, $ 100 for customization of blogs and $ 1000 for other activates. The organization should invest 7-8% of its revenue on social media marketing. The organization through the use of social media can stay ahead of its competitors. The financing sources for the organization are government insurance programs, private insurance organizations sand financial organizations (Chou, Hunt, Beckjord, Moser, & Hesse, 2009).
The user base for the social media system in department includes the staff, patients, other doctors, nurses and other key people associated with the industry. The user base also includes the local people of Tampa.
Social Media Team Tasks and Roles:
Social media team in any organization is responsible for appropriately positioning the brand value to target customers. The people involved in team are Social media manager, content developer, marketing and community manager. The people are responsible for building brand awareness, attracting people of organization’s social media website, improving customer retention and providing better customer service. The brand awareness is important for any organization in attracting new customers. The more information about the facilities of the department helps in attracting more people (Kallas, 2018).
The users and employees can access the social media platform like face book for company through their mobiles or laptops with internet. The people liking the departments face book page will be notified about the updates of the organization.
The data created on face book will help the organization in engaging patients. It helps in evaluating the competitors of the organization. It helps in providing and accessing live updates during procedures. It helps in better communication in health professionals and patients. It helps in building awareness about the treatment procedures. Many hospitals like Mayo Clinic are using Face book as the social media app to provide information about and symptoms of the diseases. Another example of social media use include “Live tweeting brain surgery” a video on brain surgery was uploaded by the Henry Ford Hospital in Detroit and the surgeons live saw the whole procedure (Parmar, 2012).
Various monitoring tools like buffer , sprout social can be used to manage social media posts. The tools also help in scheduling the posts for sharing the content at most appropriate times throughout the day. The company can use visual effects to improve the posts. The employees are required to response to queries of the users or patients. The employees should respond quickly and appropriately to the user’s comments (Forbes Agency Council, 2017).
Forbes Agency Council. (2017, May 17). 15 Social Media Management Tools That Can Help Your Business Thrive. Retrieved May 31, 2018, from Forbes.com: https://www.forbes.com/sites/forbesagencycouncil/2017/05/15/15-social-media-management-tools-that-can-help-your-business-thrive/#4726c43f2b13
Kallas, P. (2018, May 16). Social Media Manager Responsibilities You Need to Know. Retrieved May 31, 2018, from Dreamgrow.com/social-media-manager-responsibilities/: https://www.dreamgrow.com/social-media-manager-responsibilities/
Parmar, A. (2012, January 17). 5 examples of hospital healthcare social media. Retrieved May 31, 2018, from Medcitynews.com: https://medcitynews.com/2012/01/five-interesting-examples-of-hospital-social-media-strategies/?rf=1
Res., J. M. (2009). Social Media Use in the United States: Implications for Health Communication. Journal of medical internet research , 11-48.