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Hospitality And Tourism Marketing

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Write an article on “Operating in the Great Barrier Reef”.



The Whitsundays and the Great Barrier Reef is considered as one of the Seven Wonders of the World that has the largest living structure. The outer space is visible that is over stretching to 2000km in length that makes them visible of the Queensland coast in Australia. The Whitsundays region is located in the central section of the Great Barrier Reef that has the base that is perfect to the exploration in the aquatic wonderland. The reef protects the coast and their island from the swelling of the region that makes one of the smoothest and the safest cruising and sailing waters in the world. The heart reef is located primarily in the Great Barrier Reef that is near the Whitsundays and can be best viewed from the air. To enrich this exotic experience a trip can be done from the seaplane or from the helicopter in order to make their experience a beautiful one. The chosen business segment that has been chosen is the hospitality sector and will primarily focus on the media sector that is a magazine the guardian.

Importance of Business segment

The selected business sector is the hospitality management that has been chosen for this report in the Great Barrier Reef and that is regarded as one of the largest coral reef system in the world. The Mantra Group of hotels is regarded as one of the largest operators of hotels and resort in Australia. There are different threats that act as a barrier to the expansion of the fossil fuels in the future of the reef. The hospitality sector has great importance that eventually helps the local community to bring job openings in Great Barrier (Turcotte 2016). The job opening sectors are the tourism photography, the hospitality staffs, chefs, managers and different supervisors in the Great Barrier Reef. There is a great scope for the job openings in the Great Barrier Reef and their economy is slowly becoming very prosperous. The population in this region is not less than 781,200 that is less than maximum portions of Australia. There is over $14 billion that has contributed to the tourism industry that includes the hospitality sector even (Little et al. 2017).

PESTLE analysis


Australia follows a federal constitution that rules under the parliamentary democracy. There are six governing bodies in the country that includes the British colony even and the two territories even. A governor general helps the British monarch to be designated at the top of the state.



The Great Barrier Reef is somewhat lacking behind the other states of the country. The GDP of Australia is at par with the other four dominant countries of Western Europe. The foreign investments that includes the different reserves for iron ore, copper, natural gas that attracts most of them and that also includes the renewable resources (Lance 2016). There is a large sector of the different natural resources and the economy of the country over the 17 consecutive years even before the financial crisis on a global basis.


The aborigines are mostly present in Australia and a percentage of it is found in the Great Barrier Reef. They are mostly present in the northern part of the country; the rest population is present by different foreigners (Ainsworth et al. 2016).


The Great Barrier Reef is at a certain point lacking behind and will eventually overcome with time. Use of the different social mediums has been less in this region and the Government is trying hard to promote this region (Williamson et al. 2016).


The Government has total funds that are 37 and the 2 private Universities. The legal system has few fundamental beliefs that is based on the fundamental judiciary beliefs. As per the constitution, Law of Australia there has been an establishment in the federal system that helps the powers to be distributed between the different states. The laws of Australia have been eventually developed from the sides of the English law.


Great Barrier Reef has a wide portion of different plants and animals that are found mostly in their ecosystem. This includes various national parks and excellent places that will help in the experience of the diversity habitats of the deserts, rainforests and the coral reefs that are inhabited by them (Hoegh-Guldberg and Ridgway 2016).


There is a need for different innovational process in order to improve and highlight the Great Barrier Reef. There is a need for improvement in order to put forwards the different changes and held a recommendation that will eventually be beneficial to the country. The future of the Great Barrier Reef is to make the different people work together and make them unite and to check that there is no scope for unemployment. The hospitality sector of the Great Barrier Reef is quite updated and expensive to some extent. There is limited scope for the growth but the Australian Government is trying very hard to promote this place and to save the coral reef, which are in an endangered position.


From the above report it can be deduced that the Great Barrier Reef is suffering a set back from the other areas of Australia. In order to highlight the area there is a need to make a good promotion of the area. The PESTLE analysis has helped to understand the external environment that may act as a threat to their country.



Ainsworth, T.D., Heron, S.F., Ortiz, J.C., Mumby, P.J., Grech, A., Ogawa, D., Eakin, C.M. and Leggat, W., 2016. Climate change disables coral bleaching protection on the Great Barrier Reef. Science, 352(6283), pp.338-342.

Hoegh-Guldberg, O. and Ridgway, T., 2016. Coral bleaching hits Great Barrier Reef as global temperatures soar. Green Left Weekly, (1090), p.10.

Lance, R., 2016. Great Barrier Reef. LiNQ (Literature in North Queensland), 34(1).

Little, L.R., Punt, A.E., Tuck, G.N. and Mapstone, B.D., 2017. Exploring the effect of sampling, protogyny, and larval advection on stock estimates subject to no-take closures in a spatially complex coral reef line fishery on the Great Barrier Reef, Australia. Canadian Journal of Fisheries and Aquatic Sciences, (ja).

Turcotte, G., 2016. Great Barrier Reef. LiNQ (Literature in North Queensland), 15(1).

Williamson, D.H., Harrison, H.B., Almany, G.R., Berumen, M.L., Bode, M., Bonin, M.C., Choukroun, S., Doherty, P.J., Frisch, A.J., Saenz-Agudelo, P. and Jones, G.P., 2016. Data from: Large-scale, multi-directional larval connectivity among coral reef fish populations in the Great Barrier Reef Marine Park.


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