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HOTL 203 : Yield And Revenue Management

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Question: 

In the last few years there has been a rapid development in the application of revenue management to the hospitality industry, and this can be supported by the amount of materials published in this area. There are also several success stories of industry examples using the revenue management concept.

In an essay format, discuss the main developments of revenue management in the hospitality industry using examples from the academic literature and industry applications. For example, you can describe the concepts and the technologies available to apply revenue management in a hotel organisation. In your assignment, you need also to highlight the advantages and problems of using revenue management, especially in terms of its positive and negative effects on hotel customers. You can support you discussions with graphs and pictures from hotel websites or any other relevant academic or industry sources. You are welcome to use examples based on your work experience to any hospitality related property.

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