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HRMG5064 People Management And Organization

tag 0 Download 8 Pages / 1,793 Words tag 09-06-2021
  • Course Code: HRMG5064
  • University: De Montfort University
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  • Country: United Kingdom

Question:

Task 1

Briefly introduce the organisation.

Task 2

Identify the organisational structure of the company and analyse how this structure can help the company function effectively in the wake of Brexit.

Task 3

Suggest one modern management approach that could help the company, with Brexit imminent.

Task 4

Using Michael Porters five forces framework, conduct an industry analysis of the company you chose and identify one current innovative strategic objective of the company in the wake of Brexit.

Identify the organisational Structure of the company and analyse how this structure can help the company function effectively in the wake of Brexit.

Define organisational structure

Mention examples of organisational structure types  

Identify the organisational structure ‘your chosen company’ currently operate with and include relevant justification for your

You could design a contextualised organisational structure chart of ‘your chosen company’.

List relevant contextual advantages and disadvantages of the organisational structure type ‘your chosen company’ currently uses

Suggest one modern management approach that could help the company, with Brexit imminent.

Give general examples of modern management approaches

Suggest with relevant reasons one modern management approach that best fits ‘your chosen company’

Highlight the advantages and disadvantages of the modern management approach you have suggested.

Using Michael Porter’s five forces framework, conduct an industry analysis of the company you chose and identify one current innovative strategic objective of the company in the wake of Brexit.

Define what strategy and strategic management is.

Explain why Porter’s 5 forces framework as a strategic tool may be useful to ‘your chosen company’.

Conduct an industry analysis for ‘your chosen company’ using the 5 forces framework.

Identify 1 innovative objective ‘your chosen company’ is or maybe implementing to protect its business’ from the possible negative impact of  Brexit.

Communications Campaign Review 750-words should include:

  1. Introduction

Discuss the benefits of integrated marketing communications

  • Briefly explain what integrated marketing communications is
  • What are the benefits of integrated marketing communications?
Explain two elements of the promotional mix
  • What is the Promotional Mix?
  • Briefly explain any two elements of the promotional mix i.e. Advertising, Sales Promotion, Personal Selling, Public Relations etc
Discuss the promotional mix element that Travelodge adopts in its video campaign to increase brand recognition, ensuring you include the advantages and disadvantages
  • Which promotional mix element does Travelodge adopt in its video campaign to increase brand recognition, for instance: sales promotion, advertising, personal selling or public relations etc and
  • State the advantages and disadvantages of the promotional mix element discussed
Conduct research and discuss the channels used by Travelodge to increase its brand recognition
  • Discuss the channels that Travelodge uses to increase its brand recognition, for instance: radio, newspaper, television, social media, billboards etc
Discuss the key message in Travelodge’s video campaign to increase its brand recognition
  • Study Travelodge’s video campaign, what is it attempting to convey?
  • What is the key message in the video campaign?
A discussion of the key target audience of the video campaign and their characteristics
  • Who is the target audience of Travelodge’s video campaign? What do they look like?

What kind of behaviours might they have?

Use of AIDA (Attention, Interest, Desire, Action) marketing theory to explain how the video campaign’s source attributes and key message achieve Travelodge’s new objective
  • Explain how AIDA was incorporated in the video campaign to achieve Travelodge’s new objective i.e. explain how the video campaign grabs the attention, interest, desire of the target audience and how it makes them want to take action e.g. Think about the use of Travelodge Logo, colours, size of titles, images and music in the video campaign etc
A discussion of one (1) method Travelodge should use to collect feedback on the effectiveness of their video campaign (50 words)
  • Indicate one method Travelodge should use to collect feedback e.g. response orquery received as a result of the video campaign
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Total 8 pages

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My Assignment Help (2021) People Management And Organization [Online]. Available from: https://myassignmenthelp.com/free-samples/hrmg5064-people-management-and-organization/macmillan-international-higher-education.html
[Accessed 04 December 2022].

My Assignment Help. 'People Management And Organization' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/hrmg5064-people-management-and-organization/macmillan-international-higher-education.html> accessed 04 December 2022.

My Assignment Help. People Management And Organization [Internet]. My Assignment Help. 2021 [cited 04 December 2022]. Available from: https://myassignmenthelp.com/free-samples/hrmg5064-people-management-and-organization/macmillan-international-higher-education.html.


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