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HRMN4830 Total Rewards

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Question:

Costco, the warehouse and online retailer, is among the most successful retail businesses in the world. They also stand out in the retail sales industry for the salary and benefits they provide to employees. Despite paying well above market rates already, they recently announced an increase in the starting wages in the United States. Several articles (posted on Moodle) talk about their approach to both business strategy and people.

Using the material provided, supplemented by additional articles (properly referenced) if necessary, answer the following questions. Ensure you answer the questions in terms of the text’s managerial and business strategy frameworks.

  1. Evaluate Costco’s managerial strategy using Long and Singh’s model. What kind of managerial strategy do you think Costco has chosen? Why? Justify your answer using the model from the text -- 1 page maximum.
  2. Evaluate Costco in terms of the text’s behaviour and attitude model. What kind of behaviour(s) is Costco trying to encourage. Is there alignment with their Managerial Strategy (from question 1)
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