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Orientation determines the degree to which an employee can collaborate and cooperate with others to perform business related activities, and make necessary decisions that are beneficial for the team as well as for the company.
Team orientation is the readiness with an individual can adapt working as part of a team and are successful in the accomplishment of tasks by working from within a team. In a globalized market, team orientation acts as an effective tool to reshape the human capital within an organization and enhance the productivity of individual employees (Anuja and Arulrajah 2013).
In the present scenario the success behind any workforce lies in the successful functioning of a team. As such, teamwork has become the backbone of today’s work culture. Managers need to integrate individual employees responsibly within the teams which is best suited for them in order to eke out the best possible output from them. Orientation is the process of this integration. However, orientation is not limited to the initial phase of integration when an employee joins an organization, but orientation programmes must continue from time to time due to a constant change in the market demands. Orientation determines the degree to which an employee can collaborate and cooperate with others to perform business related activities, and make necessary decisions that are beneficial for the team as well as for the company.
Therefore, the main purpose of team-orientation is to attune an individual to the dimensions of a team and nuances of functions that is expected of that person to be fulfilled as part of a team. It seeks to improve existing relationships within a team of a firm and teaches a person to take responsibility beyond the area of one’s own work (Rahman et al. 2017).
Aggression is one of the key tools for success in business, or for any activity which involves competition. However, this aggression must not be confused with violence.
In order to be successful in business endeavours, aggressiveness must be channelized in a controlled manner. It does not entail confrontations, rather takes into account various business processes that are carried out in a passionate way to stay ahead in a competitive market (Mahmood and Hanafi 2013). It mainly involves the vehement promotional measures through various physical and online mediums which can have a deep psychological impact on the customers, driving them to avail the products over similar products of another company. Tactful use of aggression is a skill possessed by the sales team of a company. Tactful aggression of a salesperson has the capability of convincing even the disagreeable of persons to purchase a product (Reguia 2014). Besides sales and marketing, aggressive business practice is also displayed through pricing of products. In business is aligned with the taking of risk. The more calculated the risk, the more a company has chances of succeeding. Risk lies in the execution of aggressive measures. If wrongfully executed, a company runs the risk of losing customers as well as the goodwill of the company. Pricing is one major area of aggression where a lot of risk is involved.
Therefore, aggressiveness, if channelized in the correct manner, fetches success, which in turn, acts as a huge motivational factor for business firms and entrepreneurs. In a constantly changing market, it is this tool which gives efficient firms a competitive advantage and allows entrepreneurs to set foot and exist in a competitive market.
Rahman, U.U., Rehman, C.A., Imran, M.K. and Aslam, U., 2017. Does team orientation matter? Linking work engagement and relational psychological contract with performance. Journal of Management Development, 36(9), pp.1102-1113.
Anuja, A. and Arulrajah, A.A., 2013. Team Working Practices and Team Orientation of Employee: A Comparative Study between the State and Private Banks in Sri Lanka. Sri Lankan Journal of Human Resource Management, 4(1).
Mahmood, R. and Hanafi, N., 2013. Entrepreneurial orientation and business performance of women-owned small and medium enterprises in Malaysia: Competitive advantage as a mediator. International Journal of Business and Social Science (IJBSS), 4(1), pp.82-90.
Reguia, C., 2014. Product innovation and the competitive advantage. European Scientific Journal, ESJ, 10(10).
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