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HSH704 Communications Strategy

tag 0 Download 10 Pages / 2,413 Words tag 24-09-2021
  • Course Code: HSH704
  • University: Deakin University
    icon is not sponsored or endorsed by this college or university

  • Country: Australia


1.Develop a communications strategy to publicise a health seminar 
Topics can be selected from:
Alzheimer’s disease
Medical marijuana 
Using mindfulness to enhance health and wellbeing
The setting can be your choice. For example the seminar might be located in a community setting for the public or be conducted by a health organisation for professionals from across a region, or you might run an online webinar. 
2.Develop a communications strategy to raise awareness about an issue. 
Select from the following issues:
Alzheimer’s disease         
Medical marijuana 
Using mindfulness to enhance health and wellbeing
Feel free to focus the topic as you wish. Keep it general or focus in on an aspect of the topic. It’s up to you to decide. If unsure of what to do, email your Unit Chair/tutor to check on your ideas before proceeding. 
1.Develop a Communications Strategy    
Write a strategy that explains what you are trying to achieve. This is all about big picture thinking. What is your goal here? Are you trying encourage the development of more knowledge and understanding about issues through conducting seminars? Are you trying to advocate or lobby for a change in attitude or a cultural change in your organisation or region? Are you hoping to influence a change in policy or an injection of funds from politicians? Are you wanting to get people talking about a sensitive issue such as medical marijuana so that we as a community can have a more informed debate about appropriate interventions and uses? 
In your strategy you need to explain who the stakeholders are and how you will communicate with them. You should include a stakeholder analysis in your strategy. It is essential that you refer to the stakeholder analysis lecture found in Week 8 resources.
Explain what tools you will use and why? (e.g. 5 media releases in local paper over a 10 week period to keep the issue bubbling along; a survey monkey survey to gauge opinions; a blog; a simple 30 sec video to advertise an event; other). 
How will you measure your success? Develop a set of metrics to determine the impact of your communications strategy. (E.g. How many hits on the website? How many calls to register for the event? Other?). Think carefully about how you will measure the effectiveness of your communications strategy. This is important. Good strategies have clear impact measures. 
What are the risks? A good communications strategy will also consider the potential risks and will include a simple risk management plan. This will involve identifying potential risks to you and/or your organisation and appropriate mitigations and responses should the worst case happen. This typically can comprise a series of statements or can be presented in a simple grid or matrix stating the potential risk and what could be done to minimise and/or respond to it. Examples of risks for activities presented here include:
a)to reputation or image 
b)to finances 
c)to physical/mental health and wellbeing
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