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Human Resource Management: Restaurants

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Questions: 1. The impact of demographic and psychographic factors on menu and design of restaurants?2. Social and economic connections and its impact on restaurants?3. Evidence showing the profits of the restaurants based on design and its emotion?   Answers: Introduction Restaurants are places where people go to enjoy various types of food and to experience comfort, relaxation and taste of different continental foods. Restaurants have a connection with the external environment. There are four broad categories of things that act as intermediaries between the world and the restaurants. They are food, plastic, and paper, energy and water. All these things can be experienced by a person when he or she enters a restaurant to dine. The goal of a restaurant is to generate profit from the customers by providing them with high-quality foods, comfort, and affordable price foods. 1. The impact of demographic and psychographic factors on menu and design of restaurants The demographic factors include factors such as age, sex, race, economic status, income, and employment as well as the level of education (SHARFSTEIN, 2014). The psychographic factors contain personality, opinions, values, attitudes, interests and lifestyle. These factors highly affect a restaurant based on menu and its design. Different peoples come to restaurants. Some of them do not like to eat in virtually empty dining room. Therefore, designs are made in restaurants in such as way so that customers are attracted. Designs like diagonal seating arrangement or a bar in U shape is well attracted by youngsters (Cheong, 2010). Crowds like old peoples prefer dining space with partitions or visual barriers. This makes the restaurants busy even during slower periods. Full-time restaurants rarely offer their guest the opportunity to choose their own seats. A majority of people prefer sitting at a table next to some architectural window. The guests like to dine with their companions. Therefore, seats are arranged in such a way so that they can experience romantic dinners or intimate dinners with friends (Willekens, 2013). People likes music and lighting and it impacts on the design of restaurants. Music with tempo 120 beats per minute soothes customers which increase the value of restaurants. The use of dramatic sound and light are made in such restaurants where people like heavy theme based from the period of 1980s and 1990s. 2. Social and economic connections and its impact on restaurants Large restaurant industry players have developed over the past several years as some of the most famous companies. When the restaurants such as a mall food court during lunch hour are full of customers, careful arrangements of parcel are done. During such crowding body language also restricts interaction with others (Palma, 2012). This lead to communal dining. As a result, the guest feels discomfort which prevents the management of the restaurant to fill the seats around the table. Thus it affects the business. Apart from social connections, economies also affect their market values. Restaurants don’t really sell food so much and guest rent a dining table for a limited time. Therefore, rent charge is the money paid for the customer consumption. The longer the guest stay on table, the more they need to spend on restaurants. This maximize its revenues (DR.K.VANITHA, 2012). Evidence showing the profits of the restaurants based on design and its emotion Every restaurant
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