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IAP607 Business Issue

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Question:

  1. Define your issue:
  • Why is it important in the context of this particular property (and the group/brand)
  • Explain the problem, business issue or area for improvement
  • Does the issue impact on guest experience, operations and/or competitive advantage, or some combination of these fields
  • What factors cause the issue
  • How could a resolution of the issue promote continuous improvement? Refer to impacts on guest experience, operations and/or competitive advantage, and consider the relationships between these three fields
  • Formally define the problem
  1. Select an appropriate analysis or analyses for the issue (eg Porter’s 5 Forces, SWOT, SERVQUAL) and begin to apply it/them
  1. How will you research the issue 
  • Make a plan that is achievable by week 7 (submission date of the draft report on components a, b, and c)
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