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IB7013 Global Marketing Environment

tag 0 Download9 Pages / 2,181 Words
  • Course Code: IB7013
  • University: Northcentral University

    MyAssignmentHelp.com is not sponsored or endorsed by this college or university

  • Country: United States

Question:

For this task, you will write a paper that addresses the following:

Identify and research a brand that has expanded globally, and critically evaluate the brand’s current competitive marketplace. For example, before Starbucks entered China,

what other coffee shop offerings existed, and how did Starbucks compete with China’s traditional cultural preference for tea?

Discuss the adjustments you intend to make in the 4Ps to respond to customer needs and cultural differences of the country/location of new business venture.

What are the key drivers that today’s international marketer must understand in planning for the international marketplace?

What is the role of each international driver in implementing each of the strategic efforts?

Which of the international drivers and strategic efforts are likely to change more often and more rapidly?

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Academic Integrity Policy.

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My Assignment Help. Global Marketing Environment [Internet]. My Assignment Help. 2021 [cited 07 December 2021]. Available from: https://myassignmenthelp.com/free-samples/ib7013-global-marketing-environment/international-small-business-journal.html.


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