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COIT20261 Corporate Venturing

tag 0 Download 3 Pages / 710 Words tag 09-11-2020
  • Course Code: IBU5COV
  • University: La Trobe University
    icon is not sponsored or endorsed by this college or university

  • Country: Australia


In order to survive and prosper in an increasingly turbulent and unpredictable business environment, a company needs to develop a strategy for corporate entrepreneurship that allows it to be prepared for changes, adapt to the unexpected, and proactively pursue opportunities and minimise threats.

The brief

Building on Assessments 1 and 2, you are to develop a Corporate Entrepreneurship Strategy for the company your team has chosen. Unlike a Corporate Venture Plan, which involves a detailed plan for a specific venture, a strategy involves a general direction consistent with the purpose/mission/vision of the company. It may, however, include specific suggestions for corporate ventures, consistent with the overall strategy.

If your team determines that the company lacks a coherent purpose/mission/vision, you may suggest one that is consistent with the strategy you propose and with the information you have gathered about the external environment facing the company (Assignment 1) and the Entrepreneurial Health of the company (Assessment 2).

In order to develop the strategy, your team will find it necessary to consult sources of information about the company and its venture or ventures such as: annual reports, investor and/or industry reports, the business and trade press, employee and customer forums and any other credible sources which the team can find. You should draw on the information that individual team members collected to complete Assessments 1 and 2.

While the theoretical underpinnings of everything you propose in your development plan must be obvious, the report should be written very pragmatically. Any recommendations should be justified and ready for management to implement, should they wish to do so (subject to resource requirements).

This brief is deliberately general as the amount of detail reflects what a CEO is likely to provide.

1. Does the report follow a good structure and layout? Have a systematic approach to presentation? Is it free from grammatical errors and spelling mistakes?
Clear structure, layout and systematic approach make the report easier to follow. Poor spelling and grammar suggest sloppiness and distract the reader.
2. What is the perceived practical value of this report to Management?
If you were a senior manager reading the report, would you find it useful?
3. How innovative is the strategy proposed in your report?
Your report should challenge ‘business as usual’ assumptions
4. Does the report have a theoretical underpinning?
Theoretical underpinning adds credibility
5. Is the report comprehensive in terms of the areas that it covers?
Would the reader identify any obvious gaps?
6. Are your recommendations clear, relevant and practical?
Is it clear WHAT you are recommending and WHY. Also HOW you suggest recommendations might be implemented.
7. Are all sources clearly referenced and in correct format
A manager may wish to follow up sources you have cited
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