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IBUS90003 Managing The Multinational

tag 0 Download 4 Pages / 928 Words tag 20-12-2020

Question:

This approach suggests that a CA arises when a firm is able to deliver the same benefits as competitors but at a lower cost, or deliver benefits that exceed those of thecompeting products, thereby creating sustainable CA through cost leadership or differentiation.

  • Hence, a CA enables a firm to create superior value for its customers and superior profits for itself.
  • The firm is able to attain CA through formulating competitive strategy on the basis of determining strength and weakness of its assets (including patents and brand identification) together with industry opportunities and threats relative to its competitors.
  • This approach to explaining the sources of and how firms achieve and sustain CA is termed Outside-in approach because the main foci of analyses are the market and the competitors, and the CA that accrues from the identification of these factors.

You are the manager of a Company (you can name your company as well as identify the location) that has pioneered a new kind of hot sauce for chicken that has taken the market by storm. The hot sauce’s differentiated appeal is based on a unique combination of spices and packaging that allows you to charge a premium price. Within the past three years, your hot sauce has achieved a national reputation; now major food  companies such as Kraft and Nabisco, seeing the potential of this market segment, are beginning to introduce hot sauces of their own, imitating your product.

  • Describe the industry’s environment in which you are competing?
  • What do you think is the best strategy for you to pursue in this situation?

You are the manager of a Company (you can name your company as well as identify the location) that has pioneered a new kind of hot sauce for chicken that has taken the market by storm. The hot sauce’s differentiated appeal is based on a unique combination of spices and packaging that allows you to charge a premium price. Within the past three years, your hot sauce has achieved a national reputation; now major food companies such as Kraft and Nabisco, seeing the potential of this market segment, are beginning to introduce hot sauces of their own, imitating your product.

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My Assignment Help (2020) Managing The Multinational [Online]. Available from: https://myassignmenthelp.com/free-samples/ibus90003-managing-the-multinationals/strategies-to-subsidiaries-in-emerging.html
[Accessed 30 November 2022].

My Assignment Help. 'Managing The Multinational' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/ibus90003-managing-the-multinationals/strategies-to-subsidiaries-in-emerging.html> accessed 30 November 2022.

My Assignment Help. Managing The Multinational [Internet]. My Assignment Help. 2020 [cited 30 November 2022]. Available from: https://myassignmenthelp.com/free-samples/ibus90003-managing-the-multinationals/strategies-to-subsidiaries-in-emerging.html.


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