1. The requirements of the customers are associated with the price, service features and functioning, service levels, social alignment of the firm, accessibility and reliability of the services and others. Depending upon the requirements that would be adequate for the telecommunication service provisioning would be the B2C (Business to Customer) model that includes Direct-sell-sites, content portals and others.
2. The business requirement in context with the business model of B2C would be to have an online portal in place that also supports the B2B model (Nilashi and Ibrahim 2014). Hence, the discussed measures can be obtained by the portal where the customers as well as the business retailers can communicate and access organisational services. So, the business’s existing portal should be upgraded to be compatible with the new requirement.
3. The firm in consideration is a telecommunication firm and hence, its driver are the ICT tools such as the internet, VoIP, and other communicative IT tools and services (Lee, Abdullah and Kiu 2016). Hence, to maintain the discussed services the firm should ensure that their services are reliable for the customers along with a channel that is capable of offering ease for the stakeholders to communicate with the system administrator and management of the firm.
4. The business objective is to have a sustainable and reliable system that can enhance the firm’s performance and in the process offer its customers a satisfactory outcome. The customer requirement deems ease of communication and access to firm’s services. Hence, the model needs to include tools and techniques that are reliable, scalable and functional in nature.
5. The tools and techniques that could be used to analyse the business model in discussion are following (Berg and Kilambi 2014):
6. The business driver is good service offering and hence the firm should focus on the fact that their services are affordable, reliable, secure, functional and viable for the consumers. Additionally, a strong compliance offering can also prove to be vital for the organisation. Hence the solution should focus on the above discussed factors.
7. The cost involved in the technical solution for the firm would be development of the website. Hence, for the domain name and hosting, the cost would be $150 a year, CMS (Content management system) would need $500, SEO (Search engine optimisation) would consume around $ 500 per month, Advertising would add up another $ 500. Additionally, the maintenance would cost an amount between $150 to $300 per month and the designing and development of the solution would cost around $3000 per pages of the solution (price 2017). Other costs are also included depending upon the additional requirements and all of them adds up to a final cost of around $5000, to $ 10,000.
8: The assumptions have been made to do the cost benefit analysis for a term of two years (Nas 2016). The website development cost has been considered $10,000 and an annual maintenance has been considered to be $6000 based upon $500 per month cost. The table below cites the cost benefit analysis of the proposed solution.
|
Year 0 |
Year 1 |
Year 2 |
Net economic benefit |
$0 |
$10,000 |
$15,000 |
One time cost |
($10,000) |
$0 |
$0 |
Recurring cost |
$0 |
($6,000) |
($6,000) |
Net cash flow |
($10,000) |
$4,000 |
$9,000 |
Discount factors |
|
||
Discount rate |
5% |
|
|
Year Index |
0 |
1 |
2 |
Discount factor |
1 |
0.95 |
0.91 |
Discounted flows |
|
||
Cost |
($10,000) |
($5,714) |
($5,442) |
Benefit |
$0 |
$9,524 |
$13,605 |
Net |
($10,000) |
$3,810 |
$8,163 |
Cumulative |
($10,000) |
($6,190) |
$1,973 |
Net present value |
$1,973 |
|
|
|
|
||
ROI |
17% |
|
|
|
|
||
Payback Analysis |
|
||
|
Years |
Months |
|
|
1 |
9 |
|
Payback Period in Years |
1.5 years |
|
|
|
|
|
|
Table 1: Cost Benefit Analysis
(Source: Created by Author using MS EXCEL)
9. The solution for the discussed firm is a website and hence, the potential vendors are the one who are well known in the website development market of Australia. The selections have been made through internet searches and different business reviewing portals. The most prominent of them have listed as follows:
Other service providers are also available however, the vendor that would be most suitable for the development of the solution is the IndiaNICInfotech Ltd. The reason for the selection of the discussed vendor is based on the fact that there are many reviews available on the internet for the vendor and their success ratio is also very high. The discussed vendor is an Indian firm however, the official website of the vendor cites its clients as Yahoo, Adidas, Cisco, Pepsi and other major firms (IndiaNIC 2018).
10. The technical requirements of the proposed solution are
Additional requirements to the solutions can also be added to further enhance the capability of the propose solution.
Ali, A. and Badr, N., 2015, December. Performance testing as a service for web applications. In Intelligent Computing and Information Systems (ICICIS), 2015 IEEE Seventh International Conference on (pp. 356-361). IEEE.
Anthopoulos, L., Reddick, C.G., Giannakidou, I. and Mavridis, N., 2016. Why e-government projects fail? An analysis of the Healthcare. gov website. Government Information Quarterly, 33(1), pp.161-173.
Aziz, M.S.A. and Handaga, I.B., 2017. Project Management Application for Contractor and Developer Based on Website(Doctoral dissertation, UniversitasMuhammadiyah Surakarta).
Berg, E. and Kilambi, K., Siebel Systems Inc, 2014. Method and apparatus to facilitate development of a customer-specific business process model. U.S. Patent 8,639,542.
IndiaNIC. (2018). Our Clients | IndiaNIC. [online] Available at: https://www.indianic.com/we-work-with/ [Accessed 24 Jul. 2018].
Lee, B.N., Abdullah, S. and Kiu, S.N., 2016. Supportive Learning: Linear Learning and Collaborative Learning. Turkish Online Journal of Educational Technology-TOJET, 15(2), pp.97-105.
Nas, T.F., 2016. Cost-benefit analysis: Theory and application. Lexington Books.
Nilashi, M. and Ibrahim, O.B., 2014. A model for detecting customer level intentions to purchase in B2C websites using TOPSIS and fuzzy logic rule-based system. Arabian Journal for Science and Engineering, 39(3), pp.1907-1922.
Price, J., 2017. Website. Interaction, 45(1), p.46.
Singh, N., Giri, M. and Mathew, S., 2015. Responsive website a transformation in web designing. International Journal of Engineering Technology, Management and Applied Sciences, 3(1), pp.182-190.
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