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Identity Construction From Consumer Culture

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Discuss about the Identity Construction from Consumer Culture.



Perez (225) reviews the texts of two authors, in this review, land is considered as spiritual and very political, and reclaiming of land is political. The power of language is an act that transforms resistance against war and destruction of the environment. The reading tends to ignore the political effects of the cultures. Tribal Nationalists and multiculturalists warn against ignoring of political effects. Sovereignty is crucial in everything.

The book Everyday use speaks about walker, who represents African Americans who risk deracination in the search for personal authenticity. The drama of Wangero and Maggie is a representation of the charged choices, which are available in minority writing. Post-colonial writers struggle with a cultural imperative to repudiate the language and institutions of the colonizer. As she repudiates oppressor culture, wangero represents the marginalized individuals who fail to see the dilemma as being false. African Americans should take pride in the living tradition of folk-art , as seen in the examples of the quilts, and they can learn from a literally art like her own which is committed to political responsibility and to the means of its own performance.

Mary (16) reviews the story of  a native American woman called Ayah whose life has a number of tragic events which involve a white authority figure who comes to tell her that  Jimmie died in a helicopter crash during the war The mother and grandmother do weaving hence are constantly spinning wool and looming. Ayah’s children are taken away as they believe that she has a certain disease. in addition, when they visit later they have forgotten their culture, which is native American. Her husband also passes away .They eventually begin surviving on federal checks and her son Chato also dies.


Whitsitt (446) in his review, explains to us that The quilt, since the 1960;s has undergone major reevaluation. Walter articulates the metaphor of quilting to represent the creative legacy, which African Americans have inherited from their ancestors. Walker is one of the first writers to highlight the importance of quilting in the African-American experience, has been one of the most influential writers to emphasize the value of the quilt, and has contributed to its success in our collective imagination. We ask ourselves if walkers story would enjoy the current status if the quilt was not such a symbol of privilege. Is the quilt to be seen as a sign of women’s creativity or as the very ground of a woman’s world?

Zhang & Liu (1) do an analysis of identity construction from a consumer’s perspective and the history of African American reflects consumer culture acts as the “Other” in the Dee’s identity construction. Dee establishes her identity as a black person in a world dominated by whites. There is a double role of consumer culture in Dee’s identity construction. There is also a dilemma for black women as they are in a white-male dominated consumer society. The review advice on how to construct black female identities under this invasion of consumer culture.


Works Cited

Castillo, Susan Perez. "The Construction of Gender and Ethnicity in the Texts of  Leslie Silko and Louise Erdrich." The Yearbook of English Studies 24 (1994): 228-236.‏

Cowart, David. "Heritage and Deracination in Walker's" Everyday Use"."Studies in Short Fiction 33.2 (1996): 171.‏

McBride, Mary. "Shelter of Refuge: The Art of Mimises in Leslie Marmon Silko's" Lullaby"." Wicazo Sa Review (1987): 15-17.‏

Whitsitt, Sam. “In Spite of It All: A Reading of Alice Walker's ‘Everyday Use.’” African American Review, vol. 34, no. 3, 2000, pp. 443–459.

Zhang, Qian, and Haimei Liu. "An Analysis of Dee’s Identity Construction from the Perspective of Consumer Culture." Advances in Literary Study 2014 (2014)


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