The report attributes the impact of advertisements on children consumption behavior and research agenda on marketing activities in relative to child heath is of critical interest. In the following report, the analysis will highlight on three marketing issues such as, effect of televised food advertising and social media marketing on children food choices, ethical issues of food marketing on children, market research to test the effects of advertising on children’s food choices, purchasing behavior in correspondence to child obesity.
The prime objective of this study is to elucidate the concept of marketing and the aspect of consumer behavior in marketing. Marketing is the process that helps the organizations to enhance the value as well as profile of the business (Morgan 2012). At the initial stage, the study has provided a clear understanding about the marketing research. The importance of marketing research has been manifested through demonstrating six steps. Apart from this, the study illustrates the role of advertising as a prime tool of marketing (Heerde et al. 2013). However, the ethical considerations in marketing are an important concept which needs to be elaborated here. At the end of the study, the consumer behavior in context of marketing is depicted. In order to be more precise, the study briefly discusses how the consumers' purchasing behavior affects the marketing of a business. This particular study helps to build a clear concept of marketing in context of today's competitive business market.
Heerde, H.J.V., Gijsenberg, M.J., Dekimpe, M.G. and Steenkamp, J.B.E., 2013. Price and advertising effectiveness over the business cycle. Journal of Marketing Research, 50(2), pp.177-193.
Morgan, N.A., 2012. Marketing and business performance. Journal of the Academy of Marketing Science, 40(1), pp.102-119.