Social networking has become the part of the lives of people. This has affected the society in both positive and negative manner. It has become one of the fastest supporter of inter connected world. This calls for the need to deal with the Social Networking in the future. Researches have shown that social media has started to manipulate the mind-set of people (Castells, 2011). With the flow of such a large amount of unauthenticated data on the social networking sites, it has become essential for society to limit its effects. As in many of the violence noted in many nations, the after investigation showed that it was due to social media that the violence got bigger. It is one of the biggest facilitator of spreading of rumours. Today’s social networking space is not just for posting of pictures or spread of views rather it has become a place where the ideas are spread, it is acting as a platform where there is ideologies are imposed on the minds. In such an environment, it has got crucial for the society to rethink of the ways in which they can control social media effect on the future generation. The social media which has become the playground for tossing up the events, people can restrict themselves from using it in the future.
The first and foremost thing that parents must be doing is to restrict their children before the age of 16 years to take use of the social media. It is seen that people who get addicted at earlier stages of life to something cannot come out of it in later stages of life. This is also effecting the education of the teenagers which is not good for the society (O'Keeffe and Clarke-Pearson, 2011). In order to avoid this, the usage of smart phones at early stages must be prohibited. Apart from this, a social teaching towards the use of social networking sites has to be encouraged. This can only be done with the help of parental guidance. It is also beneficial that if people maintain their calmness at the time of connecting with social networks. This will help them in not getting affected by the propagandas that gets floating on the social networking sites. Reducing the number of liked pages can also play a major role in this regards. This is due to the fact that when someone likes any pages they are more prone to building up of thought in the way the admin of that page wants to. Most of the time, this is having negative impact on the perception of the people as they get declined towards any particular things.
In recent times we have seen many cases related to privacy breaches by social networking sites. Like the case of Facebook. A society needs to be more educated about the ways in which they may deal with privacy issues on social networking sites (Cotterell, 2013). One of the best methods in this regards is the use of awareness campaigns that will help in educating people towards their privacy threats that could possibly happen due to lack of knowledge regarding the use of social media. This is one of the biggest thing on which a company must have to think about because these data can be used for their personal purpose. People are posting too much of their data like their emotions, likes and dislikes etc. All these data are sold to the organisations in various industries which could help them in making of their marketing plans. In the researches that have been conducted in various parts of the world, it was found that due to excessive use of social media people are getting frustrated now and then. Some new kinds of social behaviour are getting generated in the society. For example people living in the society do not know about what is going on in their neighbourhood but knows everything in the trending news. This lack of communication has reduced the amount of trust in each other. Society needs to organise more programs that would help them in interacting with the locality and will help in staying away from the social media. Increasing loneliness in the society has promoted the use of social media more in the younger generations. This is more common in youngsters who got fascinated about the usage of social media.
Apart from this social media have seen a great deal of change in the past few years. Business houses have entered into the social media for marketing their products. Society needs to be aware of the fact that company is manipulating customers with the help of their social media marketing campaigns (Bolton, et al., 2013). Individuals need to be more patient at the time when they are part of any social media campaigns. A more planned approach towards the use of social media marketing issues has to be promoted. This includes knowledge about the things that has to post on the social networking sites and the things that violates privacy. For example use of the fun games at the sites like Facebook always tends to steal the data of the users. The fault in this case is of user as they only provide access to them for stealing of such data. All these things need to be properly understood by the people living in the society. Researches have shown that there are larger number numbers of frauds taking place with the use of social networking sites. In such frauds most of the acquitted people are from the uneducated background. Due to lack of the knowledge they usually get trapped into the attacks such as phishing. Recently many of the financial data of person gets stolen by the hackers. This happen due to the reason that people misinterprets the social networking sites. A more awareness campaigns needs to be carried out so as to prevent society from such evil things.
Recently in many cases it has been seen that social networking sites have been used for the purpose of spreading hatred in the society as well as many of the ill mentality people use it for the purpose of blackmailing someone. This is not good for the society hence they need to report on such incidences if anyone misuses it. People need to be more concerned about the social networking crimes and take self-actions against these. Apart from this there are certain kind of fake news are being served on these sites and hence people must not believe on these news. Rather it must be used for sharing positive incident happened in any part of the nation. Never the less there is a whole lot of positive things that a society can utilise for making the world a better place to live. Society needs to use it as an empowerment tool that helps in raising voice which can help them in taking their rights (Bertot, Jaeger and Hansen, 2012). It could give feedbacks to the organisations or the government of the nation. Using social networking in such a way can help government to understand the actual problem that exists in the society. Society must make it a tool where the people standing at the last steps could also keep his thoughts and can raise the problems he or she is facing on the greater stage. Social networking in future shall be adopted as a platform where the knowledge can be transferred from one to another. It shall become the facilitator of world being a global village where a more connected societies exist.
References
Bertot, J.C., Jaeger, P.T. and Hansen, D., (2012) The impact of polices on government social media usage: Issues, challenges, and recommendations. Government information quarterly, 29(1), pp.30-40.
Bolton, R.N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., Komarova Loureiro, Y. and Solnet, D., (2013) Understanding Generation Y and their use of social media: a review and research agenda. Journal of service management, 24(3), pp.245-267.
Castells, M., (2011) The rise of the network society (Vol. 12). John Wiley & Sons.
Cotterell, J., (2013) Social networks in youth and adolescence. Routledge.
O'Keeffe, G.S. and Clarke-Pearson, K., (2011) The impact of social media on children, adolescents, and families. Pediatrics, 127(4), pp.800-804.
