Information Technology (IT) is an integral part of the businesses in the present scenario. IT has expanded itself to a large scale and is being adapted in every sector. One of such sectors that have transformed itself with the implementation of IT is the tourism industry. The business activities that are carried out in the tourism industry have benefitted a lot with the implementation of IT in the architecture (Jadhav, 2011). The document covers the impact of IT and its associated details on the tourism industry.
IT has become a necessity in every business sector and it is required in tourism industry as well. Trip Advisor is an organization that has set up a travel web site for the users that includes the reviews of the travel related entities such as hotels, restaurants, places to visit and likewise. All the information along with the business operations that are carried out at Trip Advisor are all based upon IT. The organization has also developed its mobile application to attract more number of customers and to also allow them with the ease of usability and availability (Law, 2010).
The organization will not be able to function correctly without the aid of IT as the entire functioning depends upon the IT tools and processes. The need of IT in tourism industry in organizations such as Trip Advisor is huge and cannot be ruled out.
IT has turned into a need in each business division and it is required in tourism industry also. Trip Advisor is an association that has set up a travel site for the clients that incorporates the audits of the travel related elements, for example, eateries, spots to visit and moreover. All the data alongside the business operations that are completed at Trip Advisor are altogether in light of IT. The association has likewise built up its versatile application to draw in more number of clients and to likewise permit them without any complexities.
The association won't have the capacity to work effectively without the guide of IT as the whole working relies on the IT apparatuses and forms. Tourism industry in the present scenario is therefore necessary for the survival of business (Balandin, 2014)
There are various components of IT that are required in the functioning of tourism industry and in the organizations such as Trip Advisor.
There are several information systems that are automated in nature that are being used in Trip Advisor and are very essential for its functioning. Sales management systems are one of the information systems that play a significant role in the functioning of the business organizations to keep a track of the sales processes in an automated manner. There are also order processing and transaction processing systems that play an important role to keep a track of all the transactions associated with the booking of orders, posting of reviews and likewise (Kounavis, 2012).
Trip Advisor has its web site and mobile application that acts as an interface between the users and the business side of the organization. The design and development of these portals has been done with the aid of IT tools and processes. The mobile application of Trip Advisor is synced with the social media accounts that allow the users to connect with their respective accounts with just a click of a button. There is a lot of data and information that is exchanged between the entities through the web site and mobile application that involves end users, third parties, agents and many more. This information is captured and analyzed with the use of IT tools to understand the patterns and statistics that are associated with the organization. IT tools also enable the organization to gain a competitive edge in the market by designing the strategies and methodologies as per the results that are provided after the analysis of the information (main, 2015).
Planning and estimation of cost, time and effort has become a necessity in every business organization. The case is the same with Trip Advisor as well. It is extremely essential to carry out detailed planning along with the correct estimation of cost and budget in order to make sure that the risks that are associated with the budget and schedule overrun are avoided. There are also many third parties that are associated with Trip Advisor such as hotels, transport agencies, end users and many more. It is essential to design the requirements and specifications serving the needs of all the third parties (Borensik, 2010).
Trip Advisor makes use of IT in all of its business activities and operations. For the external entities such as the customers and the suppliers, the organization has made available its web site and mobile application to allow the users to involve with the organization and carry out several activities. The organization also has a strong social media presence which allows the users to connect with the other entities with much ease. Social media integration has been enabled with the aid of IT (Mills and Douglas, 2016).
The application of IT has been immense internally in the organization as well. Trip Advisor makes use of IT in several areas such as technical, operational and managerial activities. There is a number of automated information systems that the organization makes use of in order to make sure that the entire functioning is carried out easily.
There are numerous benefits and advantages that IT has brought to Trip Advisor along with similar organizations in the tourism industry.
There have been a number of risks that have emerged because of the use and implementation of IT at Trip Advisor. Some of these risks have been summarized below.
It is necessary for Trip Advisor to understand and estimate the need of IT in its business activities and operations. The extent of IT and its level of implementation need to be understood in order to find out the applicable set of IT tools and processes in the organization.
There are a number of evaluation methods and processes that can be carried out for monitoring IT in the organization. It would be necessary for the management to `carry out evaluation methods and processes to make sure that the application of IT is relevant (Yukalov and Sornette, 2015).
There shall also be reviews and audits that shall be carried out in the organization to understand the behavior of IT in the organization along with the benefits and damage that it may cause.
The business activities that are carried out in the tourism industry have benefitted a lot with the implementation of IT in the architecture. Trip Advisor is an organization that has set up a travel web site for the users that includes the reviews of the travel related entities such as hotels, restaurants, places to visit and likewise. All the information along with the business operations that are carried out at Trip Advisor are all based upon IT. The organization has also developed its mobile application to attract more number of customers and to also allow them with the ease of usability and availability. There are several information systems that are automated in nature that are being used in Trip Advisor and are very essential for its functioning such as Sales Management Systems, Order Processing Systems, Transaction Management Systems and many more.
Allen, D. (2013). Information technology for management: improving quality and productivity. International Journal of Information Management, 17(3), pp.235-236.
Balandin, S. (2014). The Role of ICT in Tourism Industry. [online] Available at: https://fruct.org/publications/abstract13/files/Bal.pdf [Accessed 25 May 2017].
Borsenik, F. (2010). Hospitality Technology in the 21 St Century. Journal of Hospitality & Tourism Research, 17(1), pp.259-269.
Fazlollahtabar, H. (2008). Applying Multiple-Criteria Decision Making methods for developing Information Technology industry. International Journal of Information and Decision Sciences, 1(1), p.115.
Jadhav, V. (2011). Information technology in Tourism. [online] Available at: https://ijcsit.com/docs/Volume%202/vol2issue6/ijcsit2011020666.pdf [Accessed 25 May 2017].
Kounavis, C. (2012). Enhancing the Tourism Experience through Mobile Augmented Reality: Challenges and Prospects.. [online] Available at: https://cdn.intechopen.com/pdfs/38051/InTechEnhancing_the_tourism_experience_through_mobile_augmented_reality_challenges_and_prospects.pdf [Accessed 25 May 2017].
Law, R. (2010). Information Technology Applications in Hospitality and Tourism: A Review of Publications from 2005 to 2007. [online] Available at: https://eprints.bournemouth.ac.uk/12149/2/1Rob_Law,_1Rosanna_Leung,_and_2Dimitrios_Buhalis_Publications_from_2005_to_2007_paper_JTTM.pdf [Accessed 25 May 2017].
Main, H. (2015). The Expansion of Technology in Small and Medium Hospitality Enterprises With a Focus on Net Technology. Information Technology & Tourism, 4(3), pp.167-174.
Mills, J. and Douglas, A. (2016). Ten Information Technology Trends Driving the Course of Hospitality and Tourism Higher Education. Journal of Hospitality & Tourism Education, 16(4), pp.21-33.
Yukalov, V. and Sornette, D. (2015). Role of Information in Decision Making of Social Agents. International Journal of Information Technology & Decision Making, 14(05), pp.1129-1166.
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