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Structure

Write a Business Proposal for any Significant Organisational Issue.

This business proposal is about the incorporation of the digital marketing network in order to enhance the profitability of the business. It is found that those organizations that do not implement the digital marketing in their firm cannot be able to compete in the market for the long period [1]. Therefore, it is considered as the one of the main organizational issue that needs to be resolved in the prior manner. The organization belongs to the clothing sector and the researcher of the report found that with the help of the digital marketing the firm can improve the sales and can be able to promote the products in the most effective and efficient manner. Additionally, this proposal will also enhance the understanding of the relevant authorities towards the goals and objectives that need to be achieved by the company in the limited period of time. Furthermore, the researcher will identify the costing structure along with the timeline of the project activities that need to be analyzed by the management of the organization. However, this proposal will also discuss the benefits that can be attained with the digital marketing. As a marketing manager, the researcher will put the views that would support the incorporation of digital marketing in the business. This would also enhance the understanding of the higher authorities of the organization towards the significance of the digital marketing in this era.
Structure 

It has been found that those organizations that are able to analyze the activities that are involved in structuring of the project can maintain their position in the market for the long period of time[2]. Considering this in mind, it is found that 3 phases should need to be followed in order to structure the digital marketing idea in the organization.

Phase 1: A series of interviews with the senior digital and the non-digital marketers should need to be conducted which eventually help the company to lead to various sectors of the market in the limited period of time.

Phase 2: A survey or the research should need to be done in order to highlight the main issues that are related with the digital marketing.

Phase 3: An online survey should need to be conducted in order to gather the information regarding the feedback of the relevant customers by the relevant senior staff.

This is how the marketing manager would make the structure for the implementation of the digital marketing in the clothing organization.

Cost (Estimated)

It is highly significant for the marketing managers do consider the cost for the implementation of digital marketing in an organization[3]. In addition to this, it can be stated that costing can be done on the rough market average. However, one cannot be sure to estimate the exact amount for this.

The contract for digital marketing revolves around the figure of $1000 - $5000 yearly. In the current scenario the company’s management should need to sign the contract for the digital marketing.

The average fees for the digital marketing contract in the industry is in between the range of $2000- $3000[4]. However, in Europe it is a lot lower.

It is important for the organization to use all the services of PPC and SEO. It is due to the reason that it help the company to boost the performance of the business in the most productive and efficient manner. However, the cost of these services for the current clothing organization would be around $5000- $6000 annually.


The researcher of the proposal has highlighted all the main costs of the project as the manager of marketing of the current organization. Therefore, the relevant authorities in the finance department of the company should need to take notice and evaluate the overall budget for the project.
Timeline of the Project

It has been observed that making the timeline of the project is one of the most integral elements for the formulation of the project[5]. In addition to this, it can be stated that timeline of the project helps the management to align their goals according to their priorities for the project. On the other side, it further assists as the guideline for all the employees, as by watching the time line the staff members can be able to know that what things they need to done first and what next. Considering the timeline for the current project, it is found that as the marketing manager one should need to prioritize the things in order to implement the digital marketing in the company in the most productive manner[6].

The management of the organization should first need to analyze the importance for the implementation of the digital marketing in this era[7]. Along with this, the benefits that can be attained with the digital marketing must be the objectives of the project;

  • To capture the market for the clothing brand in the entire globe
  • To enhance the profits by promoting the clothing company in many of the regions
  • To improve the performance in the production by being in the market

These are considered as the main objectives that need to be fulfilled by the organization with the implementation of the digital marketing. However, as the marketing manager the researcher is aware about the importance of digital marketing in gaining the attention of the audience in the limited but for the long period of time.

Timeline of the Project

The higher officials that include; the CEO, CFO, Managers and the leading authorities must need to examine the performance of the organization in order to have an idea in the most accurate manner[8]. As the marketing manager of this organization I found that it had become difficult to promote the product in the masses without the digital marketing. Hence, considering this in mind it can be stated that the implementation of the digital marketing would help the company to grow in the most successful manner[9]. In addition to that, it has been found that digital marketing also provides an edge to the company over the other competitors of the market. This is the main reason that most of the organizations now prefer to adopt the digital marketing techniques as it can help the management of the organization to enhance the level of their performance in the most productive manner.

Setting the budget for the implementation process of digital marketing is considered as one of the main factors. The main reason behind this is; it provides the organization an opportunity to rule the market.

It is very significant to hire the experts for the SEO services as well as for the content development[10]. It is due to the reason that it provides the most effective way for the organization to improve their performance in the market as it captures the targeted audience.

The management of the organization should need to decide that who would be the individuals as the customers for their clothing company. For the current company, it can be stated that the targeted audience on the digital platform would be the youngsters who like to wear fashionable clothes.
Involvement of Marketing Manager in the project 

The role of the marketing managers is referred as the main back bone for all the new projects. Marketing managers are the individuals who have the brief analysis of the market and they are also aware about the weak points of their organization in the market[11]. Therefore, they are most important persons for the formulation of the digital marketing plan. There are several reasons for this; one of the most important elements is that they can use all the techniques that are required to be used in order to beat the competitors[12].

For this project, the researcher as the marketing manager would suggest all the strategies that can be helpful in obtaining an advantage over the other companies. The marketing manager would also make sure that data which will be used on the social platforms are meeting the criteria of SEO standards. Along with this, the marketing manager would use all the techniques required to gather the attention of the targeted segment of the market in the most effective way.

Involvement of Marketing Manager in the project

There are so many benefits connected with the formulation of this proposal. The most highlighted benefit of this proposal is that; it provides the in-depth information about why an organization is required to incorporate digital marketing. Along with this, the significance of the project has been highlighted by showing the higher margin of profits with its addition. Also the investors and the other authorities can be able to know about the costing for the project. It is denoted that costing of the project should need to be done in the most effective way so the entire foundation of the project can be built on the most accurate manner[13]. As the marketing manager the researcher has used all the techniques and identified all the relevant issues that can be arisen with the implementation of the digital marketing for the clothing products[14]. The management along with the shareholders of the company is able to identify about the profits and loses that are connected with the project. This is the most basic benefit that can be attained by the formulation or the creation of the proposal.

Conclusion

In a nutshell, it can be stated that digital marketing is the need of this era. It is due to the reason that it provides an edge to capture the targeted market in the most effective and efficient manner. Along with this, it also provides a platform to the organization to promote and sell their products in the market and among the masses. As the targeted segment of this clothing company are the youngsters so digital marketing would be the best platform for the company to promote their products on the social media websites. It is due to the reason that it is the most widely used platform in the entire globe by the youngsters. Therefore, it can help the company to increase their sales with the digital marketing. The management of the company can be able to resolve one of the most prominent organizational issue of less sale by adopting the digital marketing.

References

Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers

Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.

Leeflang, P. S., Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European management journal, 32(1), 1-12.

Chaffey, D., Smith, P. R., & Smith, P. R. (2013). eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge Signori, P., & Flint, D. J. (2016). DIGITAL

Signori, P., & Flint, D. J. (2016). DIGITAL MARKETING INNOVATIONS AND THEIR ROLE IN SERVICE ECOSYSTEMS, THE EXCHANGE OF VALUE AND SOCIAL IMPACT. Tiziana Russo-Spenaand Cristina Mele, 259

Ewing, M. T., & Ramaseshan, B. (2015). Integrated marketing communications: Conflicts of interest, politics and performance. In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference (pp. 265-272). Springer, Cham.

Stone, M. D., & Woodcock, N. D. (2014). Interactive, direct and digital marketing: A future that depends on better use of business intelligence. Journal of Research in Interactive Marketing, 8(1), 4-17.

Järvinen, J., & Karjaluoto, H. (2015). The use of Web analytics for digital marketing performance measurement. Industrial Marketing Management, 50, 117-127.

Percy, L. (2014). Strategic integrated marketing communications. Routledge.

Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology, 10, 17-21.

Quinton, S., & Simkin, L. (2016). The Digital Journey: Reflected Learnings and Emerging Challenges. International Journal of Management Reviews.

Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education.

Chaffey, D., & Smith, P. R. (2017). Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing. Taylor & Francis.

Atkinson, D. (2016). CONCEIVING A MARKETING STRATEGY IN THE ERA OF DYNAMIC CAPABILITIES. Economic and Social Development: Book of Proceedings, 386.

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