$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Important Trends Within Strategic Management

tag 0 Download5 Pages 1,068 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the Important Trends within Strategic Management.




Today's business environment is experiencing rapid changes than ever before. Small startups are springing up catapulted by innovation and creativity causing disruption in the way businesses are conducted. More people are keen on entrepreneurship. In Jordan, it is estimated that there are 100 000 Small and medium enterprises. These are set to grow as unemployment spurs entrepreneurship among the youth especially in the 20-34 age bracket (Barkawi 2015). There is the issue of security and globalization. Why are companies more concerned about cyber security? These are some of the issues discussed at length in this paper.


The business environment has become more interconnected courtesy of the changing operating environment by the businesses. For this reason, many companies are opting to operate outside their home countries. Even small businesses are harnessing the open business opportunities presented outside their home countries. Globalization has become a trend as businesses tend to improve product quality, escape market rivalry at home, test new products, diversify their products, enjoy economies of scale, and as a strategy to increase sales and ultimately revenue (Woolley 2013).

Changing Trends in Information Technology

According to Barnat (2014), the use of information technology is a major move by companies that want to excel in business today. A while ago, use of social media in companies was seen as a luxury. Today social marketing is growing at an unprecedented rate as companies try to capture the Generation Y and the millennial generation.

Changing Economic Trends

The economic conditions in many countries are changing abruptly. In Europe and North America, many countries and states respectively were affected by the global economic crisis. Countries like Greece have not yet recovered. This has seen the purchasing parity of citizens reduce. Subsequently, companies have to make tough decisions on how to package their products to stay profitable. Meanwhile, investments in the Middle East, Asia, and Africa are seen as the next frontier for business growth (Youngs 2014).


Small companies are coming up with innovations that are challenging the market status quo and causing disruption in the market. A company like Uber, for instance, stated its operations as a passenger transportation entity but has transformed the taxi businesses in many countries (Barkawi 2015).

New Leadership Styles

While in the not so recent past organizations had traditional structures that were working quite adequately for them, this is no longer the case. Organizations have had to reorganize their leadership to be responsive to both internal and external customers. Many businesses in emerging markets employ flat structures or matrix organization structures where the concern is on performance and rapid response to customers (Grant and Jordan 2015).

Outsourcing of Work

In order to remain competitive and cut the cost of production, companies are finding it easy to outsource labor and capitalize on core competencies. This is also evident from many companies which are employing Just in Time mechanisms to reduce the cost of production and distribution (Meehan 2016).


There is growing concern that online hacking and data theft continue to jeopardize business operations. The threat of terrorism is also affecting business prospect (Barnat 2014).

Changing Workforce

The millennial generation is anticipated to bring new organization cultures different from the ones of baby boomers, generation X or Y. In this regard, many companies may be caught unaware (Grant and Jordan 2015).


How Managers and Organizations should Respond to the Trends

Change Management

One way managers can respond to the trends in strategic management is by embracing change. Companies that are embracing change and instituting change management are more likely to remain viable in the long term than those not adapting to change. Case in point is a company like Nokia which failed to adapt to customer tastes and preferences and lost the market to newer companies (Woolley 2013).

Market Intelligence

To be always on par with changing demands in the market, companies need to employ market intelligence services to be able to anticipate and respond to changes- abrupt or otherwise, in the market (Barnat 2014).

Preparing for Workforce Succession

The millennial generation has been termed to be completely different from other generations. Companies ignoring this group are finding the hard way that their future is tied to this generation. Managers need to prepare for workforce succession to accommodate this generation (Meehan 2016).

Investment in Cyber Security

Theft of data as well as finances has been witnessed as a result of the growing threat of cybercrime. Moreover, companies are losing important data to competitors hence losing their edge in the market. To prevent this they need to invest in securing their networks (Woolley 2013).

Product Diversification

Consumer taste is changing rapidly and products in the market now are becoming obsolete in shorter time span than before. To counter the threat of losing business companies can consider diversifying their product portfolio (Grant and Jordan 2015).

Seeking New Markets/Globalization

As companies from western countries seek markets in the Middle East, the Far East, and Asia, so should companies in these recipient nations. This will ensure that shocks in one market do not run the business completely down (Youngs 2014).

Innovation Centers

Companies and managers need to have innovation centers for their next products in their life cycle as innovation is the key to success in today's competitive markets. Innovation will also be a source of competitive advantage (Barkawi 2015).


As evidenced by the report, companies today are facing numerous changes in the operating environment. These range from leadership styles, economic fluctuations in the market, new generation of customers and workforce, increasing market rivalry to mention a few. The managers in these companies need to embrace change, invest in information technology, and create innovative centers among other moves to ensure the viability of their businesses.



Barkawi, W. (2015). The Dynamic New Trends Of Entrepreneurship. [online] Entrepreneur. Available at: [Accessed 12 May 2017].

Barnat, R. (2014). Strategic Management : Recent Trends. [online] Introduction-to-management. Available at: [Accessed 12 May 2017].

Grant, R. and Jordan, J. (2015). Foundations of strategy. 1st ed. Hoboken, N.J.: Wiley, pp.30-78.

Meehan, M. (2016). The Top Trends Shaping Business For 2017. [online] Available at: [Accessed 13 May 2017].

Woolley, D. (2013). 10 Trends in strategic marketing management. [online] CMO. Available at: [Accessed 13 May 2017].

Youngs, R. (2014). Europe in the New Middle East. 1st ed. New York: Oxford University Press, p.90.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Important Trends Within Strategic Management. Retrieved from

"Important Trends Within Strategic Management." My Assignment Help, 2018,

My Assignment Help (2018) Important Trends Within Strategic Management [Online]. Available from:
[Accessed 06 April 2020].

My Assignment Help. 'Important Trends Within Strategic Management' (My Assignment Help, 2018) <> accessed 06 April 2020.

My Assignment Help. Important Trends Within Strategic Management [Internet]. My Assignment Help. 2018 [cited 06 April 2020]. Available from:

For years now, is providing affordable essay help to millions of students worldwide. Our essay assistance services have helped us in assisting students with even the toughest essay assignments. We take pride in the fact that we cater the best assistance to search terms like help me with my essay. We offer affordable services in the fastest way possible. For our fast delivering services, students trust us with their urgent essay assignment needs. Two of our most popular essay writing services are maths essay help and English essay help.

Latest Management Samples

CAR20001 Finance For Accounting And Service Industry

Download : 0 | Pages : 9

Answer: Introduction Introduction to Accounting and Service Industry The main concern of this assessment is to analyse the role of accounting service industry in relation to other businesses which are operating in Australia. The accounting service industry has received immense recognition in the wake of scandals and growth of different businesses in the market. The main products which are offered by accounting service industry to different bus...

Read More arrow

MBA501 Dynamic Strategy And Disruptive Innovation Research

Download : 0 | Pages : 12

Answer: Introduction  Determination of the stakeholders is important for the contemporary business organizations due to the reason that diverse range of internal and external stakeholders is relevant in the current business scenario. The more effective will be the management of the stakeholders, the more will be the organizational competitiveness in the long term. However, it should also be noted that strategic approach should also be di...

Read More arrow

MAN302 Strategic Business Management For Differentiation Strategy

Download : 0 | Pages : 3
  • Course Code: MAN302
  • University: Kaplan Business School
  • Country: United States

Answer: It has been found that the Collins foods as their corporate strategy make use of the cost leadership and differentiation strategy. These strategies are aimed at achieving the competitive advantage over the market rivals. The company has adopted the differentiation strategy as it can result in severe business benefits for the organization. It is designed to establish huge brand value which is different and unique from its marker competi...

Read More arrow

ENL 1823B Memo For Vitality Of Contract Employment In Workplace

Download : 0 | Pages : 2
  • Course Code: ENL 1823B
  • University: Algonquin College
  • Country: Canada

Answer: To: All the HR employees From: HR department Date: 02-02-2019 Subject:  Contract Employment and its importance Hello everyone, Hope you all are doing fine! This is to inform you about the vitality of Contract Employment in workplace. You all might be well aware of the fact that the contract of employment is a very important document because it ensures regulation of all the terms and conditions of the very employment agreemen...

Read More arrow

MGT325 Managing Quality 2

Download : 0 | Pages : 3

Answer: Discuss a range of relevant approaches to quality management Royal Flying Doctor Service of Australia (RFDSA) is among the leading and most comprehensive aero-medical organizations globally. It provides primary and emergency health care amenities for people living in remote, rural and local areas of Australia (Australian Government: Department of Health, 2018). Royal Flying Doctor Service of Australia is a non-profit organisation...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

647 Order Completed

98% Response Time

Adlina Han

Masters in Marketing with Specialization in Branding

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

798 Order Completed

97% Response Time

Benjamin Blakeman

MSc in Medical Technology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

234 Order Completed

100% Response Time

Samantha Ji

PhD in Chemistry with Specialization in Organic

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

1309 Order Completed

100% Response Time

Gemmie Chen

MSc in Nursing

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

Very fast and smooth service. The assignment I have received was highly satisfied.


User Id: 218337 - 06 Apr 2020


student rating student rating student rating student rating student rating

it was grade homework and great time , I have a 5 point thanks , I will work with you always.


User Id: 359586 - 06 Apr 2020


student rating student rating student rating student rating student rating

It was done very nicely and well before the deadline. I am very happy with the content and the expert


User Id: 354422 - 06 Apr 2020


student rating student rating student rating student rating student rating

The work done was amazing! Helped me to get through my semester in flying colors. Worth every penny!


User Id: 339159 - 06 Apr 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?