The use of the social media and the different social media platforms have increased significantly throughout different parts of the world. The research paper will help in reflecting the different advantages and disadvantages of using social media for tourism purposes. The primary aim of the reflective journal is to evaluate the desired facts associated with the use of the social media in order to bring out the positive results for the concerned organization in tourism. It has been seen that there are many of the well-known organizations those who are using social media in order to market their products effectively throughout the targeted market areas (Brinkmann, 2014). The communication procedures within people have been made every easy throughout different parts of the world. In order to bring out the desired positive results for any of the organization, it is very important to understand the crucial requirements of the firm.
The effective use of the different kinds of literature and the articles published critically reflects the facts that social media has been effectively used in order to remote the desired products of a particular company throughout the targeted market areas concerned. The strategic importance of the use of social media is supposed to be high for the increase in the tourism competitiveness. The sea f the mobiles phone along with the computers has played the major role in bringing out the desired success for the different social media platforms. There are different tourism businesses which critically evaluates their success by the use of the effective social media campaign. As per (Brinkmann, 2014) three lines of the research have been found in order to develop the effective state of the art. First one focuses on the desired competitiveness, innovation and the preferred social networks of the tourism industry as to be the source of innovation (Hair, 2015). Second is the identification of the factors, variables as well as the characteristics which help in defining the e-tourists. The final one is the consideration of the present tourism concerning the desired tourism experiences.
The different articles critically reflect the facts that the internet has been used as the strongest tool as to bring out the desired positive results for the concerned organization. One of the significant use f the social media is that the communication purpose has emerged greatly throughout the different parts of the world. The sharing of the pictures and the videos regarding the tourism concerning of different places draws the desired attention of the tourists to that places. The use of the social media has boomed the tourism sector providing the desired increase in the number of the tourists every year. The developments of the different websites of the different tourism firm have attracted the customers towards their website by promoting it effectively on the various social media platforms like Facebook, YouTube etc (Trochim et al., 2015). Moreover, the increase in the number of the social media users are increasing rapidly and thus, it provides the great platform for any f the business processes to increase their efficiency and effectiveness (Bryman & Bell, 2015). Few of the benefits of using the social media for the development and growth of the tourism sector are gaining valuable customer insights, increase in the desired brand awareness of the organization throughout the targeted market areas concerned. The development of the brand awareness seems to be very important for the evaluation of the business process of the firm (Jordan, et al., 2016). One of the other significant advantages of the use of social media in tourism purposes is the targeting of the ads along with the real time results. The desired presence of the firm on the social media platforms helps to increase the products as well as the services offered by the organization throughout the different parts of the world (Eriksson & Kovalainen, 2015). There are different customers looking for different types of the offers throughout the social media concerned and spreading or advertising with the help of the social media will help in increasing the desired profitability as well as productivity of the organization throughout the competitive market areas concerned. It needs to be understood that the development of the desired advertisements should be as per the satisfaction level of the customers in order to increase the desired number of the customers from the targeted market areas concerned. On the other hand, there needs to be generating the desired leads as to increase the sales throughout the competitive market areas (Collis & Hussey, 2013). It has also been evaluated the use of the social media helps in providing rich customer experience to all of the customers concerned.
Moving towards some of the disadvantages of the social media is that the network does not seem to be appropriate to execute the business process more efficiently (Zikmund et al., 2013). The next is the use of the skills required to increase the evaluation of the tourism business with the help of the social media. The receiving of the negative feedbacks from the different is one of the vital points which generate great impact on the execution of the business process of the firm (Collis & Hussey, 2013). The negative feedback received from some o the customers critically affects the execution of the business process and there exists crucial requirement to reduce these issues as to bring out positive results for the organization.
The reflective journal provides the evaluation of the advantages along with the disadvantages of using the social media for the execution of the business in tourism. This is one of the important sectors that are increasing in large numbers throughout the different parts of the world. The analysis regarding the use of the social media network reveals the fact that it is one of the latest trends that has helped many of the firms in establishing their respective business processes. The paper also reflects the fact that the increase in the number of the social media users is increasing rapidly and thus, it provides the great platform for any f the business processes to increase their efficiency and effectiveness.
Brinkmann, S. (2014). Interview. In Encyclopedia of Critical Psychology (pp. 1008-1010). Springer New York.
Bryman, A., & Bell, E. (2015). Business research methods. Oxford University Press, USA.
Collis, J., & Hussey, R. (2013). Business research: A practical guide for undergraduate and postgraduate students. Palgrave Macmillan.
Eriksson, P., & Kovalainen, A. (2015). Qualitative Methods in Business Research: A Practical Guide to Social Research. Sage.
Hair, J. F. (2015). Essentials of business research methods. ME Sharpe.
Jordan, E., Vogt, C., Kruger, L. and Grewe, N., 2016. The Role of Governance in Tourism Planning.
Trochim, W., Donnelly, J. P., & Arora, K. (2015). Research methods: The essential knowledge base. Nelson Education.
Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research methods. Cengage Learning.
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