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INF10003 Introduction To Business Information Systems

tag 0 Download 10 Pages / 2,483 Words tag 09-06-2021


Identify the business model best suited to the scenarios as well as identifying their target audience and value proposition. Using the following analysis methods, conduct an analysis of the chosen business.

  • SWOT analysis
  • Porter's five forces.

This means:

You will need to identify the business model. For example. The bicycle business utilises the B2C (Business to customer). By using the data from the spreadsheet and the location of the stores, the demographics of their customers should be able to be determined. Also consider life style and societal influences.

Google local business’s in the region to find possible competitors. The value proposition refers to the benefits and value a business delivers to their customers. Maynard (2010) stated that a "strong value proposition speaks directly to your target audience and it tells them exactly why they should purchase your products and services.

Complete the unfinished spreadsheets with appropriate field labels. Where necessary provide additional columns (and appropriate formulas) to meet the information needs of the business. Then use the spreadsheet data to identify three (3) trends or insights that a manager can identifyto gain a competitive advantage.

Unjumble the provided data set for your chosen scenario. The data in the rows are jumbled (not in order to the row above or below it). Do not move data from one row to another row. Develop appropriate column labels to clearly identify the information in the rows below it. Once sorted complete the task of working out the wholesale price of the different types of products listed in the spreadsheet. Each type of product will have a different % difference from the retail sale price. To simplify the spreadsheet (keep the use of formulas to a minimum and complexity) add these additional columns to the spreadsheet (see below).

  • Numbers of a particular product sold more than the others.
  • Dates of a large portion products sold (why those dates mean something)
  • Might be a seasonal reason – check dates and compare against known buying habits
  • A particular style or variant of product selling more than other similar products.
  • Time of day – why these times are important.
  • Societal changes in buying habits (maybe geo-political reasons, demographic etc..)
  • Changes in personal consumptions - health, lifestyle etc.

Developing a mock-up of a non-functioning business website

The second part of the assignment will be mainly focused on developing a non-functioning business website mock-up. As a designer, you may consult with your tutor to ensure you accurately reflect the requirements of your proposed design. You must also consider basic design principles to justify your design and user interface. As well as the web and design elements, a vital part of this assignment is the perceived business advantage; you must be able to prove that the business will benefit from your design. Tasks for this part of the assignment include:

It will include the following elements:

  • 1 main page (homepage)
  • 1 purchasing/bookings page with a direct design reference to the product categories from the spreadsheet (dependent on the chosen scenario).
  • 1 page with a simulated selected output product.

Discuss the elements

Discuss the elements within those pages in relation to the three (3) human computer interface (HCI) design principles and three (3) web usability guidelines.

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